If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →
Blog
Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →
Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →
Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →
If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →
Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →
Applied Marketing Science (AMS) Principal Carmel Dibner will be co-presenting with Dr. Artem Timoshenko at the upcoming virtu... read more →
Applied Marketing Science, Inc. (AMS) is pleased to announce that a recent study conducted on behalf of Boston Children’s Hos... read more →
Were you able to catch Associate Principal Meaghan Foley’s recent webcast, “Mastering the Art of Pricing Research: Proven Str... read more →
Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... read more →