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The Value of a Good Research Partner

By John Mitchell Last month I presented at the Market Research Association’s 2016 Corporate Researchers’ Conference in San Fr... read more →

We Speak the Language of Your Industry

Since our inception in 1989, Applied Marketing Science (AMS) has completed a wide variety of market research projects across ... read more →

What is the Value of Customer Service via Twitter?

Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →

What Modern Business Can Learn from Shakespeare

By John Burns This year marks the 400th anniversary of the death of William Shakespeare. But his plays remain popular, with p... read more →

What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

Applied Marketing Science Announces Launch of New Website

Applied Marketing Science, Inc. (AMS) a leading-edge market research and consulting firm, is pleased to announce the launch o... read more →

Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service

Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →

AMS Vice Chairman Gerry Katz Featured on "The Everyday Innovator"

Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... read more →

They'll Never Talk to You: Recruiting Hard to Reach Respondents for Voice of the Customer Research

By John Burns and Amanda Ford Recruiting participants for Voice of the Customer research is often challenging. It’s particula... read more →

Five Simple Mistakes to Avoid When Looking for Customer Needs

by John Mitchell If you are not talking to your customers to find insights, you are innovating while blindfolded. But getting... read more →

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