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QFD: Bridging the Gap between Customer Insights and Product Solutions

By Kristyn Corrigan Voice of the Customer research helps companies gain a competitive advantage in the marketplace. By identi... read more →

Three Ways to Make Segmentation Work in Innovation Research

By John Burns Marketing departments the world over have too many dusty binders on out-of-the-way shelves containing segmentat... read more →

Going on Location: Successful Ethnography for Voice of the Customer

By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →

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