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What Modern Business Can Learn from Shakespeare

By John Burns This year marks the 400th anniversary of the death of William Shakespeare. But his plays remain popular, with p... read more →

What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

Applied Marketing Science Announces Launch of New Website

Applied Marketing Science, Inc. (AMS) a leading-edge market research and consulting firm, is pleased to announce the launch o... read more →

Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service

Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →

AMS Vice Chairman Gerry Katz Featured on "The Everyday Innovator"

Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... read more →

They'll Never Talk to You: Recruiting Hard to Reach Respondents for Voice of the Customer Research

By John Burns and Amanda Ford Recruiting participants for Voice of the Customer research is often challenging. It’s particula... read more →

Five Simple Mistakes to Avoid When Looking for Customer Needs

by John Mitchell If you are not talking to your customers to find insights, you are innovating while blindfolded. But getting... read more →

QFD: Bridging the Gap between Customer Insights and Product Solutions

By Kristyn Corrigan Voice of the Customer research helps companies gain a competitive advantage in the marketplace. By identi... read more →

Three Ways to Make Segmentation Work in Innovation Research

By John Burns Marketing departments the world over have too many dusty binders on out-of-the-way shelves containing segmentat... read more →

Going on Location: Successful Ethnography for Voice of the Customer

By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →

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