Blog

AMS Machine Learning Study for Boston Children’s Hospital Wins Quirk’s Marketing Research and Insight Excellence Award

Applied Marketing Science, Inc. (AMS) is pleased to announce that a recent study conducted on behalf of Boston Children’s Hos... read more →

Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study [Webinar on Demand]

Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Re... read more →

Interested in Leveraging AI for Customer Research?

Machine learning and artificial intelligence (AI) are transforming the way we gather information about consumer experiences. read more →

Don’t Miss Boston Children’s Hospital and AMS at TMRE @ Home 2023!

Have you registered for the TMRE @ Home conference yet? Next week, market research and insights leaders worldwide will be gat... read more →

How Boston Children’s Hospital Leveraged AI: Presenting a Journey Map Success Story at TMRE @ Home 2023

Machine learning and AI are transforming the way we gather information about consumer experiences. Join Applied Marketing Sci... read more →

Better Journey Maps, Happier Clinicians & Patients: AMS Presenting at Intellus 2023

Applied Marketing Science (AMS) President and Managing Principal John Mitchell will be presenting at the Intellus Worldwide S... read more →

Whitepaper: How Data-Driven Journey Maps Can Uncover Customer Loyalty

By Kristyn Corrigan In today’s competitive landscape, it’s more important than ever to have a thorough understanding of how y... read more →

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

5 Things to Know for Conducting Medical Device Market Research

By Patricia Yanes and Meaghan Foley The process of developing and marketing new medical devices is often an extremely complex... read more →

Five Critical Success Factors for Better Customer Journey Maps

By Kristyn Corrigan As insights professionals, product developers and marketers, we all know that our key objective is to cre... read more →

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