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Frequently Asked Questions about Concept Testing

Question:  If you have multiple concepts, is it better to reveal and discuss them one at a time or revealing all of them at o... read more →

Concept Testing: The One Question You Must Ask First

At many companies, concept testing is a routine market research exercise. Using qualitative methods like in-depth interviews ... read more →

Two AMS Articles Recently Featured in Industry Publications

Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →

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