Blog

Why Ask Why? Reasons for Pondering an Important Question

A recent discussion in an online community about qualitative research techniques focused on the old adage that moderators sho... read more →

Excuses, Excuses!  Overcoming Objections to Voice of the Customer Research

Executive leadership at one of my Voice of the Customer training clients talks about the importance of listening to customers... read more →

Understanding VOC Project Management from Project Managers Who’ve Done It

Let’s start at the beginning. What makes project management so different from other roles on a project team? read more →

Two AMS Articles Recently Featured in Industry Publications

Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →

Two AMS Articles Awarded 2015 Best of Visions Finalist Award by PDMA

Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... read more →

AMS Vice Chairman Gerry Katz Featured on "The Everyday Innovator"

Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... read more →

Five Simple Mistakes to Avoid When Looking for Customer Needs

by John Mitchell If you are not talking to your customers to find insights, you are innovating while blindfolded. But getting... read more →

QFD: Bridging the Gap between Customer Insights and Product Solutions

By Kristyn Corrigan Voice of the Customer research helps companies gain a competitive advantage in the marketplace. By identi... read more →

Going on Location: Successful Ethnography for Voice of the Customer

By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →

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