Attending CRC 2025? Join AMS for a Powerful Session Showcasing the Impact of VOC

Applied Marketing Science (AMS) is excited to return to the Corporate Researchers Conference (CRC) in Chicago this year, where our team will be exhibiting and speaking. 

You won’t want to miss this session from AMS Principal and Practice Lead Kristyn Corrigan and Hazelden Betty Ford Foundation Customer Insights Director Lisa Osborne: “From Insight to Impact: How Hazelden Betty Ford Foundation Leveraged VOC Research to Reimagine Family Support in Addiction Recovery.” 

Their case study will explore how best-in-class Voice of the Customer (VOC) research uncovered the real, often-overlooked challenges families face when navigating addiction recovery support. Attendees will learn how this insight helped one of the most recognized names in behavioral health develop even more impactful, family-centered solutions.  

This session is a must-attend for CRC attendees interested in applying customer insights to complex, human-centered challenges: whether in healthcare, nonprofit, or beyond. Join Kristyn Corrigan and Lisa Osborne on September 10 at 3:40 p.m. CT. 

While you’re at the conference, be sure to stop by Booth 214 to connect with our team, spin our prize wheel, and enter into our raffle! 

We look forward to connecting with you at CRC 2025. See you in Chicago!