Product teams are under more pressure than ever to make informed decisions quickly. Whether you're developing a new product, refining an existing offering, or identifying new market opportunities, strong market research skills can help reduce uncertainty and improve outcomes.
Led by Brian Sheil, Associate Principal at Applied Marketing Science, the Certificate in Market Research: A Live Virtual Masterclass is designed for product professionals looking to strengthen their market research capabilities. This new interactive program from the Product Development and Management Association (PDMA) provides practical training in the tools, methods, and frameworks needed to gather meaningful customer and market insights and translate them into better business decisions.
Successful innovation starts with understanding customers. Yet many organizations struggle to identify unmet needs, interpret market signals, or confidently choose the right research approach for a given challenge.
This masterclass helps participants build a strong foundation in market research, covering:
- Core market research principles and methodologies
- Qualitative and quantitative research approaches
- Customer needs identification and analysis
- Customer satisfaction and product-market fit evaluation
- Applying insights to product and business decision-making
- Practical frameworks from PDMA's Body of Knowledge
The masterclass is designed for professionals at any stage of their career who want a deeper understanding of how market research can support innovation and product success. This course awards a Certificate in Market Research aligned with PDMA’s Body of Knowledge.
Ready to Register?
Join Brian Sheil and fellow product professionals for this live virtual masterclass on September 1 and 3.
Learn more: PDMA Certificate in Market Research: A Live Virtual Masterclass
ABOUT YOUR INSTRUCTOR
Brian Sheil is a Voice of the Customer (VOC) expert who helps organizations use customer insights to drive product development and business growth. Throughout his career, Brian has led complex qualitative and quantitative research initiatives across financial services, industrial, medical, consumer, and B2B markets. Beyond leading research engagements, he is a seasoned trainer and coach who helps organizations strengthen their internal research capabilities.