--- title: AMS Insights Blog | Innovation Blog (22) description: Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (22) --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/Imported_Blog_Media/AmandaFord-JohnMitchell-PragmaticMarketer-Quirks.jpeg)](https://blog.ams-insights.com/two-ams-articles-recently-featured-in-industry-publications) ## [Two AMS Articles Recently Featured in Industry Publications](https://blog.ams-insights.com/two-ams-articles-recently-featured-in-industry-publications) Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... [read more →](https://blog.ams-insights.com/two-ams-articles-recently-featured-in-industry-publications) [News](https://blog.ams-insights.com/topic/news) [![](https://blog.ams-insights.com/hubfs/Imported_Blog_Media/value%20with%20highlighter.jpg)](https://blog.ams-insights.com/two-ams-articles-awarded-2015-best-of-visions-finalist-award-by-pdma) ## [Two AMS Articles Awarded 2015 Best of Visions Finalist Award by PDMA](https://blog.ams-insights.com/two-ams-articles-awarded-2015-best-of-visions-finalist-award-by-pdma) Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... [read more →](https://blog.ams-insights.com/two-ams-articles-awarded-2015-best-of-visions-finalist-award-by-pdma) [News](https://blog.ams-insights.com/topic/news) [![](https://blog.ams-insights.com/hubfs/the-value-of-a-good-research-partner.png)](https://blog.ams-insights.com/value-good-research-partner) ## [The Value of a Good Research Partner](https://blog.ams-insights.com/value-good-research-partner) By John Mitchell Last month I presented at the Market Research Association’s 2016 Corporate Researchers’ Conference in San Fr... [read more →](https://blog.ams-insights.com/value-good-research-partner) [Conferences](https://blog.ams-insights.com/topic/conferences) [![](https://blog.ams-insights.com/hubfs/Imported_Blog_Media/industries-we-serve.jpg)](https://blog.ams-insights.com/we-speak-the-language-of-your-industry) ## [We Speak the Language of Your Industry](https://blog.ams-insights.com/we-speak-the-language-of-your-industry) Since our inception in 1989, Applied Marketing Science (AMS) has completed a wide variety of market research projects across ... [read more →](https://blog.ams-insights.com/we-speak-the-language-of-your-industry) [![](https://blog.ams-insights.com/hubfs/social-suggested-images/Twitterbird.jpg)](https://blog.ams-insights.com/what-is-the-value-of-customer-service-via-twitter) ## [What is the Value of Customer Service via Twitter?](https://blog.ams-insights.com/what-is-the-value-of-customer-service-via-twitter) Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... [read more →](https://blog.ams-insights.com/what-is-the-value-of-customer-service-via-twitter) [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Technology and Telecommunications](https://blog.ams-insights.com/topic/technology-and-telecommunications), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) [![](https://blog.ams-insights.com/hubfs/Imported_Blog_Media/what-shakespeare-can-learn-from-modern-business.png)](https://blog.ams-insights.com/what-modern-business-can-learn-from-shakespeare) ## [What Modern Business Can Learn from Shakespeare](https://blog.ams-insights.com/what-modern-business-can-learn-from-shakespeare) This year marks the 400th anniversary of the death of William Shakespeare. But his plays remain popular, with productions, fe... [read more →](https://blog.ams-insights.com/what-modern-business-can-learn-from-shakespeare) [![](https://blog.ams-insights.com/hubfs/Imported_Blog_Media/2016-Corporate-Researchers-Conference.jpeg)](https://blog.ams-insights.com/what-is-a-good-experience-really-worth-using-conjoint-analysis-to-quantify-the-value-of-customer-service) ## [What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service](https://blog.ams-insights.com/what-is-a-good-experience-really-worth-using-conjoint-analysis-to-quantify-the-value-of-customer-service) John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... [read more →](https://blog.ams-insights.com/what-is-a-good-experience-really-worth-using-conjoint-analysis-to-quantify-the-value-of-customer-service) [News](https://blog.ams-insights.com/topic/news), [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Technology and Telecommunications](https://blog.ams-insights.com/topic/technology-and-telecommunications), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) [![](https://blog.ams-insights.com/hubfs/Imported_Blog_Media/market-research-innovation-website.png)](https://blog.ams-insights.com/applied-marketing-science-announces-launch-new-website) ## [Applied Marketing Science Announces Launch of New Website](https://blog.ams-insights.com/applied-marketing-science-announces-launch-new-website) Applied Marketing Science, Inc. (AMS) a leading-edge market research and consulting firm, is pleased to announce the launch o... [read more →](https://blog.ams-insights.com/applied-marketing-science-announces-launch-new-website) [News](https://blog.ams-insights.com/topic/news) [![](https://blog.ams-insights.com/hubfs/applied-marketing-science-conjoint-research.png)](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) ## [Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... [read more →](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) [Podcast](https://blog.ams-insights.com/topic/podcast), [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Technology and Telecommunications](https://blog.ams-insights.com/topic/technology-and-telecommunications), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) [![](https://blog.ams-insights.com/hubfs/gerry-katz-everyday-innovator.png)](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) ## [AMS Vice Chairman Gerry Katz Featured on "The Everyday Innovator"](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... 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