By John Mitchell If you are not talking to your customers to find insights, you are innovating while blindfolded. But getting... read more →
Blog
By Kristyn Corrigan Voice of the Customer research helps companies gain a competitive advantage in the marketplace. By identi... read more →
Marketing departments the world over have too many dusty binders on out-of-the-way shelves containing segmentation research n... read more →
By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →