AMS Insights Blog

Featured in MIT Sloan’s Ideas Made to Matter: AMS Leads the Way in the AI for VOC Revolution

Juli Lin — Thu, 20 Nov 2025 18:43:38 GMT

A recent Ideas Made to Matter article from MIT Sloan highlights new research from MIT and Northwestern showing that an AI model purpose-built for Voice of the Customer (VOC) analysis, and co-developed with Applied Marketing Science (AMS), can match the accuracy of trained human analysts in identifying and classifying customer needs. The AMS team played a key role: supporting the study’s design, providing VOC expertise, and validating the results.

How Product Managers Can Gain Competitive Advantage Using Voice of the Customer and AI: Insights from John Mitchell on Product Mastery Now

Juli Lin — Tue, 18 Nov 2025 16:30:20 GMT

Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Product Mastery Now podcast, hosted by seasoned product leader and educator Chad McAllister, Ph.D., and featuring Applied Marketing Science (AMS) President and Managing Principal John Mitchell, dives into just that.

AMS Wins Esomar Award for Breakthrough Research Methodology

Juli Lin — Wed, 01 Oct 2025 15:34:31 GMT

Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North America winner of the Esomar Award for Breakthrough Research Methodology. The honor, announced at the Esomar Congress in Prague, recognizes AMS’s groundbreaking development of a supervised, fine-tuned large language model (LLM) to transform Voice of the Customer (VOC) research.

Attending CRC 2025? Join AMS for a Powerful Session Showcasing the Impact of VOC

Juli Lin — Wed, 20 Aug 2025 19:00:00 GMT

Applied Marketing Science (AMS) is excited to return to the Corporate Researchers Conference (CRC) in Chicago this year, where our team will be exhibiting and speaking.

5 Signs You Need Voice of the Customer Training

Juli Lin — Thu, 14 Aug 2025 19:24:42 GMT

In today’s competitive marketplaces, listening to your customers is not just important -- it’s essential. The most successful organizations build products, services, and customer experiences around a deep, research-based understanding of what their customers truly need. However, even the most experienced teams can fall into common pitfalls that limit the impact of their insights.