AMS Insights Blog

Earn Your PDMA Certificate in Market Research: Learn from VOC Expert Brian Sheil

Juli Lin — Tue, 18 Aug 2026 18:39:30 GMT

Product teams are under more pressure than ever to make informed decisions quickly. Whether you're developing a new product, refining an existing offering, or identifying new market opportunities, strong market research skills can help reduce uncertainty and improve outcomes.

Outdoor Power Parts & Accessories Association (OPPAA) Partners with AMS on Data-Driven Insights Survey

Juli Lin — Wed, 13 May 2026 11:00:00 GMT

Applied Marketing Science (AMS) is proud to have recently partnered with the Outdoor Power Parts & Accessories Association (OPPAA) on its 2026 OPE Dealer Survey: Parts and Accessories. The OPPAA is a member-driven industry organization focused on supporting manufacturers, distributors, and suppliers of aftermarket and OEM replacement parts for outdoor power equipment.

Kristyn Corrigan Appointed Treasurer of PDMA Executive Board

Juli Lin — Thu, 23 Apr 2026 14:09:14 GMT

Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recently appointed to the Executive Board of the Product Development and Management Association (PDMA).

How Manufacturers are Reinventing Innovation with AI-Powered VOC

Juli Lin — Wed, 15 Apr 2026 17:25:50 GMT

Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater accuracy, and at lower cost. But traditional Voice of the Customer (VOC) approaches can be time consuming, resource heavy, and vulnerable to human bias.

Featured in MIT Sloan’s Ideas Made to Matter: AMS Leads the Way in the AI for VOC Revolution

Juli Lin — Thu, 20 Nov 2025 18:43:38 GMT

A recent Ideas Made to Matter article from MIT Sloan highlights new research from MIT and Northwestern showing that an AI model purpose-built for Voice of the Customer (VOC) analysis, and co-developed with Applied Marketing Science (AMS), can match the accuracy of trained human analysts in identifying and classifying customer needs. The AMS team played a key role: supporting the study’s design, providing VOC expertise, and validating the results.