--- title: Andrea Ruttenberg to Present at PDMA Virtual Innovators Conference 2022 description: Andrea Ruttenberg will be presenting at PDMA's Virtual Innovators Conference. She will discuss emerging techniques for uncovering customer needs. image: https://blog.ams-insights.com/hubfs/PDMA-Conference-Logo-Virtual.jpg --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS_web_logo_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Andrea Ruttenberg to Present at PDMA Virtual Innovators Conference 2022 Applied Marketing Science (AMS) Associate Principal [Andrea Ruttenberg, Ph.D.](https://ams-insights.com/our-consultants/andrea-ruttenberg/) will be presenting at the upcoming [PDMA Virtual Innovators Conference](https://www.pdma.org/page/conference-central). Join Andrea for her session entitled, “Do You Really Know Your Customers? Uncovering Customer Needs in the Connected Age” on January 15th at 10:45 – 11:30 AM ET. Andrea will be discussing why understanding customer needs is critical to your company’s success. She will outline traditional and emerging methods for uncovering stated and unstated customer needs and discuss how increased technological connectivity can help you understand your customers in new ways. The presentation will include case examples for both B2B and B2C applications.   PDMA's Virtual Innovators Conference unites product leaders, teams, innovation executives, academics, and solution providers from nearly every industry sector for the "event of the year" for product professionals. To learn more about the upcoming conference, visit [PDMA’s Conference Central](https://www.pdma.org/page/conference-central).   To learn more about Andrea Ruttenberg and how she helps clients use research to develop successful products, services, and experiences, visit her [company profile](https://ams-insights.com/our-consultants/andrea-ruttenberg/) or contact her at [aruttenberg@ams-inc.com](mailto:aruttenberg@ams-inc.com). 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