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Blog

Advertising Claims: Your Brand's Elevator Pitch

Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... read more →

Advertising Claims Research and Consulting

Frequently Asked Questions about Claims Development

By Carmel Dibner As a follow up to Part 2 of our claims webinar series, “Make a Statement: Developing Effective Claims that S... read more →

Advertising Claims Research and Consulting

Strengthen Your Brand with Claims Research

Effective advertising and packaging claims can strengthen brand image, reinforce or build brand personality and drive sales. ... read more →

Advertising Claims Research and Consulting
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Applied Marketing Science

We help companies discover and apply customer insights to make important business decisions in product development and customer experience.

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