--- title: AMS Insights Blog | Innovation Blog | Building Materials and Durables description: Building Materials and Durables | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/MAPI%20Webinar%20LinkedIn%20Post%20-%20May%202026%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) ## [How Manufacturers are Reinventing Innovation with AI-Powered VOC](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... [read more →](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/B2B%20Industrials%20Serial%20Innovators.jpg)](https://blog.ams-insights.com/b2b-companies-serial-innovators) ## [How Can Companies in B2B Industries Become Serial Innovators?](https://blog.ams-insights.com/b2b-companies-serial-innovators) By Kristyn Corrigan In today’s competitive landscape, customer insights alone are not enough for a business to thrive. A corp... [read more →](https://blog.ams-insights.com/b2b-companies-serial-innovators) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Agriculture and Fisheries](https://blog.ams-insights.com/topic/agriculture-and-fisheries), [Banking, Investing and Insurance](https://blog.ams-insights.com/topic/banking-investing-and-insurance), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Business Services](https://blog.ams-insights.com/topic/business-services), [Legal Services](https://blog.ams-insights.com/topic/legal-services), [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Oil and Gas](https://blog.ams-insights.com/topic/oil-and-gas), [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Technology and Telecommunications](https://blog.ams-insights.com/topic/technology-and-telecommunications) [![](https://blog.ams-insights.com/hubfs/AdobeStock_206958311.jpeg)](https://blog.ams-insights.com/industrial-innovation-big-data) ## [Industrial Innovation in the Age of Big Data](https://blog.ams-insights.com/industrial-innovation-big-data) For industrial-product companies, innovation is not just about the product anymore. Companies making compressors, fans, turbi... [read more →](https://blog.ams-insights.com/industrial-innovation-big-data) [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables) [![](https://blog.ams-insights.com/hubfs/AdobeStock_195835218.jpeg)](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) ## [Refreshing Your Innovation Plan for Industrial Markets](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... [read more →](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Industrial%20Innovation%20Mistakes%20Blog.jpg)](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) ## [The Top 3 Innovation Mistakes in Industrial Markets](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... [read more →](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/iiot%20jpeg-1.jpg)](https://blog.ams-insights.com/three-ways-to-succeed-in-iiot) ## [Three Ways to Create Markets and Succeed in the Industrial Internet of Things](https://blog.ams-insights.com/three-ways-to-succeed-in-iiot) [read more →](https://blog.ams-insights.com/three-ways-to-succeed-in-iiot) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables) [![](https://blog.ams-insights.com/hubfs/voice-of-the-customer-innovation.jpeg)](https://blog.ams-insights.com/voice-of-the-customer-for-successful-innovation-in-commoditized-markets) ## [Voice of the Customer for Successful Innovation in Commoditized Markets](https://blog.ams-insights.com/voice-of-the-customer-for-successful-innovation-in-commoditized-markets) In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... 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