Blog

How Can Companies in B2B Industries Become Serial Innovators?

By Kristyn Corrigan In today’s competitive landscape, customer insights alone are not enough for a business to thrive. A corp... read more →

Three Traps to Avoid in Customer Interviewing

Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interviewer: “HOW OFTEN DOES... read more →

Refreshing Your Innovation Plan for Industrial Markets

By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →

The Top 3 Innovation Mistakes in Industrial Markets

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

Voice of the Customer for Successful Innovation in Commoditized Markets

In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →

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