Claims are the elevator pitch for your product or brand. They tout unique product benefits succinctly and convincingly. As an... read more →
Blog
By Carmel Dibner As a follow up to Part 2 of our claims webinar series, “Make a Statement: Developing Effective Claims that S... read more →
Effective advertising and packaging claims can strengthen brand image, reinforce or build brand personality and drive sales. ... read more →
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