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Commentary of Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning Article

Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector... read more →

What is the Value of Customer Service via Twitter?

Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →

What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service

Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →

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