Blog

How Customer Service Can Turn Angry Customers into Loyal Ones

An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →

Ideas to Watch in Market Research - 2018

By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →

Commentary of Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning Article

By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →

What is the Value of Customer Service via Twitter?

Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →

What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service

Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →

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