In the latest edition of the Product Mastery Now Podcast, AMS Principal Patty Yanes discusses conjoint analysis, a tool used ... read more →
Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yan... read more →
An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →
By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →
By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →
Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →
John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →
Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →
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