Blog

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

Three Traps to Avoid in Customer Interviewing

By John Burns, Ph.D.  Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interv... read more →

How Customer Research Can Turn Around New Product Development

By John Burns, Ph.D. Are you: Struggling to find the right way to conduct research with customers? Tired of your team conduct... read more →

An Innovation Horror Story for Halloween

By John Burns, Ph.D. It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters ... read more →

Spotlight Series: Meet Kristyn Corrigan

Tell us about your market research background.  My interest in market research and consumer behavior began during my undergra... read more →

Three Market Research Hacks You Should Avoid

By John Burns, Ph.D. Kitchen hacks, decorating hacks, menu hacks, everything has a hack to make things easier these days. read more →

The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

Frequently Asked Questions about Uncovering Actionable Qualitative Insights

By Andrea Ruttenberg, Ph.D. As a follow up to our webinar, “Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights”, Ap... read more →

Frequently Asked Questions about Survey Design

By Patty Yanes As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Sc... read more →

What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

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