Blog

4 Voice of Customer Research Trends the Telecommunications Industry Can’t Ignore

By Kristyn Corrigan There’s no question that the impact of COVID-19 on all industries is widespread. The telecommunications i... read more →

Staying Close to Medical Customers in the Era of “6 Feet Apart”

By John Mitchell Nearly overnight, the rules for conducting Voice of the Customer research have completely changed in every i... read more →

Voice of the Customer Training Goes Virtual

We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and remot... read more →

Listening to Your Customers' Needs in the Wake of COVID-19

By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

Exploring the Different Types of Customer Needs

By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need.  read more →

7 Tips to Master Customer Interviewing

By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →

Customer Interviews: Do's and Don'ts

By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

Three Traps to Avoid in Customer Interviewing

Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interviewer: “HOW OFTEN DOES... read more →

How Customer Research Can Turn Around New Product Development

Are you: Struggling to find the right way to conduct research with customers? Tired of your team conducting research with cus... read more →

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