Blog

How Can Companies in B2B Industries Become Serial Innovators?

By Kristyn Corrigan In today’s competitive landscape, customer insights alone are not enough for a business to thrive. A corp... read more →

How to Build a Team of VOC Champions

By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... read more →

The Key to Better Understanding Customers in 2022 [New Article]

Do you talk to customers often, but learn nothing new? Do you struggle to fill your product pipeline with good ideas or kill ... read more →

Andrea Ruttenberg to Present at PDMA Virtual Innovators Conference 2022

Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, Ph.D. will be presenting at the upcoming PDMA Virtual ... read more →

4 Voice of Customer Research Trends the Telecommunications Industry Can’t Ignore

By Kristyn Corrigan There’s no question that the impact of COVID-19 on all industries is widespread. The telecommunications i... read more →

Staying Close to Medical Customers in the Era of “6 Feet Apart”

By John Mitchell Nearly overnight, the rules for conducting Voice of the Customer research have completely changed in every i... read more →

Voice of the Customer Training Goes Virtual

  We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and rem... read more →

Listening to Your Customers' Needs in the Wake of COVID-19

By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

Exploring the Different Types of Customer Needs

By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need.  read more →

7 Tips to Master Customer Interviewing

By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →

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