Blog

Listening to Your Customers' Needs in the Wake of COVID-19

By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

Exploring the Different Types of Customer Needs

By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need.  read more →

7 Tips to Master Customer Interviewing

By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →

Customer Interviews: Do's and Don'ts

By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

Three Traps to Avoid in Customer Interviewing

Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interviewer: “HOW OFTEN DOES... read more →

How Customer Research Can Turn Around New Product Development

Are you: Struggling to find the right way to conduct research with customers? Tired of your team conducting research with cus... read more →

An Innovation Horror Story for Halloween

It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... read more →

Spotlight Series: Meet Kristyn Corrigan

Tell us about your market research background.  My interest in market research and consumer behavior began during my undergra... read more →

Three Market Research Hacks You Should Avoid

Kitchen hacks, decorating hacks, menu hacks, everything has a hack to make things easier these days. read more →

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