--- title: AMS Insights Blog | Innovation Blog | Engineered Products and Components description: Engineered Products and Components | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/MAPI%20Webinar%20LinkedIn%20Post%20-%20May%202026%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) ## [How Manufacturers are Reinventing Innovation with AI-Powered VOC](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... [read more →](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/B2B%20Industrials%20Serial%20Innovators.jpg)](https://blog.ams-insights.com/b2b-companies-serial-innovators) ## [How Can Companies in B2B Industries Become Serial Innovators?](https://blog.ams-insights.com/b2b-companies-serial-innovators) By Kristyn Corrigan In today’s competitive landscape, customer insights alone are not enough for a business to thrive. A corp... [read more →](https://blog.ams-insights.com/b2b-companies-serial-innovators) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Agriculture and Fisheries](https://blog.ams-insights.com/topic/agriculture-and-fisheries), [Banking, Investing and Insurance](https://blog.ams-insights.com/topic/banking-investing-and-insurance), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Business Services](https://blog.ams-insights.com/topic/business-services), [Legal Services](https://blog.ams-insights.com/topic/legal-services), [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Oil and Gas](https://blog.ams-insights.com/topic/oil-and-gas), [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Technology and Telecommunications](https://blog.ams-insights.com/topic/technology-and-telecommunications) [![](https://blog.ams-insights.com/hubfs/AdobeStock_206958311.jpeg)](https://blog.ams-insights.com/industrial-innovation-big-data) ## [Industrial Innovation in the Age of Big Data](https://blog.ams-insights.com/industrial-innovation-big-data) For industrial-product companies, innovation is not just about the product anymore. Companies making compressors, fans, turbi... [read more →](https://blog.ams-insights.com/industrial-innovation-big-data) [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables) [![](https://blog.ams-insights.com/hubfs/AdobeStock_150625719.jpeg)](https://blog.ams-insights.com/traps-to-avoid-customer-interviewing) ## [Three Traps to Avoid in Customer Interviewing](https://blog.ams-insights.com/traps-to-avoid-customer-interviewing) Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?” Respondent: “Yes.” Interviewer: “HOW OFTEN DOES T... [read more →](https://blog.ams-insights.com/traps-to-avoid-customer-interviewing) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/AdobeStock_195835218.jpeg)](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) ## [Refreshing Your Innovation Plan for Industrial Markets](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... [read more →](https://blog.ams-insights.com/refreshing-innovation-plan-industrial-markets) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Industrial%20Innovation%20Mistakes%20Blog.jpg)](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) ## [The Top 3 Innovation Mistakes in Industrial Markets](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... [read more →](https://blog.ams-insights.com/innovation-mistakes-industrial-markets) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/iiot%20jpeg-1.jpg)](https://blog.ams-insights.com/three-ways-to-succeed-in-iiot) ## [Three Ways to Create Markets and Succeed in the Industrial Internet of Things](https://blog.ams-insights.com/three-ways-to-succeed-in-iiot) [read more →](https://blog.ams-insights.com/three-ways-to-succeed-in-iiot) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables) [![](https://blog.ams-insights.com/hubfs/voice-of-the-customer-innovation.jpeg)](https://blog.ams-insights.com/voice-of-the-customer-for-successful-innovation-in-commoditized-markets) ## [Voice of the Customer for Successful Innovation in Commoditized Markets](https://blog.ams-insights.com/voice-of-the-customer-for-successful-innovation-in-commoditized-markets) In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... [read more →](https://blog.ams-insights.com/voice-of-the-customer-for-successful-innovation-in-commoditized-markets) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 1 of 1 1 ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. 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