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How Can Companies in B2B Industries Become Serial Innovators?

By Kristyn Corrigan In today’s competitive landscape, customer insights alone are not enough for a business to thrive. A corp... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Agriculture and Fisheries, Banking, Investing and Insurance, Building Materials and Durables, Business Services, Legal Services, Medical Products and Pharmaceuticals, Oil and Gas, Travel, Logistics and Hospitality, Technology and Telecommunications

Industrial Innovation in the Age of Big Data

For industrial-product companies, innovation is not just about the product anymore. Companies making compressors, fans, turbi... read more →

Engineered Products and Components, Building Materials and Durables

Three Traps to Avoid in Customer Interviewing

Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?” Respondent: “Yes.” Interviewer: “HOW OFTEN DOES T... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Voice of the Customer

Refreshing Your Innovation Plan for Industrial Markets

By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables, Ethnography, Machine Learning/AI, Voice of the Customer

The Top 3 Innovation Mistakes in Industrial Markets

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables, Voice of the Customer

Three Ways to Create Markets and Succeed in the Industrial Internet of Things

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables

Voice of the Customer for Successful Innovation in Commoditized Markets

In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables, Voice of the Customer

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