Blog

Lessons Learned from Listening to the Voice of the Patient

The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... read more →

AMS Research Analyzes Telemedicine Usage During the Pandemic

Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →

Research conducted by AMS shows immediate demand for at-home COVID-19 testing from consumers, employers and payors

According to research conducted by Applied Marketing Science (AMS), an overwhelming majority of consumers would take at-home ... read more →

New Research Shows How Telemedicine is Reshaping the Patient Experience

By John Mitchell The notion of a “paradigm shift” is among the most shopworn ideas in business, but occasionally it actually ... read more →

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

Using a Patient-Centered Approach to Innovations in Healthcare Technology

By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →

Positioning Your Medical Product for Market Success

Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018, the Food and Drug A... read more →

5 Things to Know for Conducting Medical Device Market Research

By Patricia Yanes and Meaghan Foley  The process of developing and marketing new medical devices is often an extremely comple... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

"Key Opinions" Shouldn't Be the Only Opinions That Matter

By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →

Page 1 of 2 1 2