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Choosing the Right Partner for Medical Device Market Research

By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →

The Power of Patient Journey Maps

By John Mitchell If you are an innovator at a medical device or pharmaceutical company,  you probably routinely interview, ob... read more →

Spotlight Series: Meet John Mitchell

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

Market Research for Innovative Medical Products

A thorough understanding of customer insights and experience is critical to innovation within any product category. Companies... read more →

Finding Insights in Healthcare Markets

Our clients often tell us that many research firms are not up to the task of finding insights in medical markets. They lack t... read more →

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