Blog

By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →

By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →

By John Mitchell If you are an innovator at a medical device or pharmaceutical company,  you probably routinely interview, ob... read more →

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →

Our clients often tell us that many research firms are not up to the task of finding insights in medical markets. They lack t... read more →