By John Mitchell The notion of a “paradigm shift” is among the most shopworn ideas in business, but occasionally it actually ... read more →
By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →
By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →
Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018, the Food and Drug A... read more →
By Patricia Yanes and Meaghan Foley The process of developing and marketing new medical devices is often an extremely comple... read more →
By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →
By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →
By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →
By John Mitchell If you are an innovator at a medical device or pharmaceutical company, you probably routinely interview, ob... read more →
In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →