Blog

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

Using a Patient-Centered Approach to Innovations in Healthcare Technology

By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →

Positioning Your Medical Product for Market Success

By John Burns, Ph.D. Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018... read more →

5 Things to Know for Conducting Medical Device Market Research

By Patricia Yanes and Meaghan Foley  The process of developing and marketing new medical devices is often an extremely comple... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

"Key Opinions" Shouldn't Be the Only Opinions That Matter

By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →

Choosing the Right Partner for Medical Device Market Research

By John Mitchell The medical device market is among the most complex in the world. Products take a long time to bring to mark... read more →

The Power of Patient Journey Maps

By John Mitchell If you are an innovator at a medical device or pharmaceutical company,  you probably routinely interview, ob... read more →

Spotlight Series: Meet John Mitchell

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

Market Research for Innovative Medical Products

By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →

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