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Three Traps to Avoid in Customer Interviewing

By John Burns, Ph.D.  Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interv... read more →

5 Questions to Never Ask Your Customers

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series ex... read more →

How to Conduct Great Customer Interviews for New Product Development

By John Burns, Ph.D. Customer interviews involve asking questions.  Although virtually anybody can do this, conducting an eff... read more →

Going on Location: Successful Ethnography for Voice of the Customer

By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →

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