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By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... read more →

Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... read more →

Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... read more →

Since our inception in 1989, Applied Marketing Science (AMS) has completed a wide variety of market research projects across ... read more →

This year marks the 400th anniversary of the death of William Shakespeare. But his plays remain popular, with productions, fe... read more →

Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... read more →