Blog

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

By John Burns, Ph.D. It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters ... read more →

Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... read more →

Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... read more →

Since our inception in 1989, Applied Marketing Science (AMS) has completed a wide variety of market research projects across ... read more →

By John Burns, Ph.D. This year marks the 400th anniversary of the death of William Shakespeare. But his plays remain popular,... read more →

Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... read more →