Blog

Abbie Griffin, PhD, and Carmel Dibner Featured on Product Mastery Now Podcast

The latest edition of the Product Mastery Now Podcast features AMS Principal Carmel Dibner alongside Abbie Griffin, PhD. In t... read more →

AMS Principal Kristyn Corrigan Appointed to PDMA Board of Directors

Applied Marketing Science (AMS) would like to congratulate Kristyn Corrigan, Principal and Insights for Innovation Practice L... read more →

Upcoming Presentation: Secret Strategies for Creating Serial Innovation Teams

Join Carmel Dibner and Abbie Griffin, Ph.D. for the upcoming presentation “Secret Strategies for Creating Serial Innovation T... read more →

Course Announcement: Product Innovation Master Class

Are you a B2B company facing innovation challenges? Join our product development experts for a three-day master class and lea... read more →

5 Tips for Uncovering Changing Customer Preferences During COVID-19

It may now be cliché to declare that COVID-19 will change everything, but it is still true. As businesses reopen and life slo... read more →

Listening to Your Customers' Needs in the Wake of COVID-19

By Carmel Dibner We often think of customer needs as fairly stable, shifting only gradually over time. Research shows that un... read more →

The Top 3 Innovation Mistakes in Industrial Markets

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

An Innovation Horror Story for Halloween

It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters that put the horror i... read more →

Gerry Katz Featured in the Everyday Innovator Podcast

Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... read more →

Two AMS Articles Awarded 2015 Best of Visions Finalist Award by PDMA

Applied Marketing Science (AMS) is proud to announce that both Vice Chairman Gerry Katz and Principal John Burns, Ph.D. have ... read more →

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