--- title: AMS Insights Blog | Innovation Blog | John Mitchell description: John Mitchell | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/JM%20Podcast%20Episode%20-%20Nov%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) ## [How Product Managers Can Gain Competitive Advantage Using Voice of the Customer and AI: Insights from John Mitchell on Product Mastery Now](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Prod... [read more →](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/CXPA%20Leaders%20advance%202025.png)](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) ## [Exploring How AFI Leverages Customer Insights at CXPA Leaders Advance 2025](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) John Mitchell, President and Managing Principal at Applied Marketing Science (AMS), will be speaking at the upcoming CXPA Lea... [read more →](https://blog.ams-insights.com/exploring-how-afi-leverages-customer-insights-at-cxpa-leaders-advance-2025) [Conferences](https://blog.ams-insights.com/topic/conferences), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/JM%20Insight250%20Award%20Blog.png)](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) ## [John Mitchell Honored as a Recipient of the 2024 Insight250 Award](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) Applied Marketing Science (AMS) is proud to announce that President and Managing Principal John Mitchell has been honored as ... [read more →](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) [News](https://blog.ams-insights.com/topic/news), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/glenn-carstens-peters-npxXWgQ33ZQ-unsplash%20(1).jpg)](https://blog.ams-insights.com/how-will-you-dig-deeper-into-customer-insights-this-year-0) ## [7 Modules, 4 Days: Set Yourself Up for Success by Listening to the Voice of the Customer](https://blog.ams-insights.com/how-will-you-dig-deeper-into-customer-insights-this-year-0) Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... [read more →](https://blog.ams-insights.com/how-will-you-dig-deeper-into-customer-insights-this-year-0) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/March%20VOC%20Course%201200x627.png)](https://blog.ams-insights.com/how-will-you-dig-deeper-into-customer-insights-this-year) ## [How Will You Dig Deeper into Customer Insights This Year?](https://blog.ams-insights.com/how-will-you-dig-deeper-into-customer-insights-this-year) If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... [read more →](https://blog.ams-insights.com/how-will-you-dig-deeper-into-customer-insights-this-year) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/PDMA%20Pittsburgh%20-%20The%20Art%20of%20Storytelling%20Workshop.png)](https://blog.ams-insights.com/how-can-product-managers-capture-attention-trust-and-buy-in-sharpen-your-storytelling-skills-at-this-upcoming-workshop) ## [How Can Product Managers Capture Attention, Trust, and Buy-In? Sharpen Your Storytelling Skills at This Upcoming Workshop](https://blog.ams-insights.com/how-can-product-managers-capture-attention-trust-and-buy-in-sharpen-your-storytelling-skills-at-this-upcoming-workshop) Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... [read more →](https://blog.ams-insights.com/how-can-product-managers-capture-attention-trust-and-buy-in-sharpen-your-storytelling-skills-at-this-upcoming-workshop) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/VOC%20In-Person%20Email%20Banner%201%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) ## [Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... [read more →](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/Get%20Back%20Out%20There%20-%20Blog%20Post%20Image.png)](https://blog.ams-insights.com/get-back-out-there) ## [Get Back Out There](https://blog.ams-insights.com/get-back-out-there) By John Mitchell [read more →](https://blog.ams-insights.com/get-back-out-there) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Consumer Products](https://blog.ams-insights.com/topic/consumer-products), [Ethnography](https://blog.ams-insights.com/topic/ethnography), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) Page 1 of 1 1 ### Subscribe Here! 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