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    7 Modules, 4 Days: Set Yourself Up for Success by Listening to the Voice of the Customer

    Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →

    Insights Training, Voice of the Customer, John Mitchell, Andrea Ruttenberg, PhD

    How Will You Dig Deeper into Customer Insights This Year?

    If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →

    Insights Training, Voice of the Customer, John Mitchell, Andrea Ruttenberg, PhD

    How Can Product Managers Capture Attention, Trust, and Buy-In? Sharpen Your Storytelling Skills at This Upcoming Workshop

    Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... read more →

    Insights Training, John Mitchell

    Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!

    With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →

    News, Voice of the Customer, Kristyn Corrigan, John Mitchell

    Get Back Out There

    By John Mitchell read more →

    Insights Training, Consumer Products, Ethnography, Voice of the Customer, John Mitchell
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