--- title: AMS Insights Blog | Innovation Blog | Kristyn Corrigan description: Kristyn Corrigan | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/1.svg)](https://blog.ams-insights.com/how-manufacturers-can-combine-ai-and-human-insight-to-drive-better-decisions) ## [How Manufacturers Can Combine AI and Human Insight to Drive Better Decisions](https://blog.ams-insights.com/how-manufacturers-can-combine-ai-and-human-insight-to-drive-better-decisions) Customers are talking in many places, but those conversations do not arrive as a clear picture of what they need. Sales conve... [read more →](https://blog.ams-insights.com/how-manufacturers-can-combine-ai-and-human-insight-to-drive-better-decisions) [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/KC%20PDMA%20Appt%202026%20Blog%20and%20LinkedIn%20Post%20-%20Apr%202026.png)](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) ## [Kristyn Corrigan Appointed Treasurer of PDMA Executive Board](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recent... [read more →](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/MAPI%20Webinar%20LinkedIn%20Post%20-%20May%202026%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) ## [How Manufacturers are Reinventing Innovation with AI-Powered VOC](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... [read more →](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/AdobeStock_427667364.jpeg)](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) ## [How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) 2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... [read more →](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/PDMA%202024%20Blog%20Image%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) ## [AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... [read more →](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/TMRE%20@%20Home%20General%20Blog%20(1200%20x%20627%20px)%20(1).png)](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) ## [Harness the Power of AI for Market Research with These New Webinars](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... [read more →](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Questions%20About%20Using%20Generative%20AI%20for%20Voice%20of%20the%20Customer%20Market%20Research%20We%20Have%20Answers!.png)](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) ## [Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) [read more →](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/AI%20Events%202024%20-%20Blog%20-%20March%202024%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks) ## [Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks) Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... [read more →](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/How%20AI%20Is%20Accelerating%20VOC%20-%20ISBM%20Members%20Meeting%20-%202023.png)](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) ## [Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... [read more →](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Kristyn%20Corrigan%20Applied%20Marketing%20Science.png)](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) ## [AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... [read more →](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) Page 1 of 2 1 [2](https://blog.ams-insights.com/topic/kristyn-corrigan/page/2) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. 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