--- title: AMS Insights Blog | Innovation Blog | Kristyn Corrigan description: Kristyn Corrigan | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/KC%20PDMA%20Appt%202026%20Blog%20and%20LinkedIn%20Post%20-%20Apr%202026.png)](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) ## [Kristyn Corrigan Appointed Treasurer of PDMA Executive Board](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recent... [read more →](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/MAPI%20Webinar%20LinkedIn%20Post%20-%20May%202026%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) ## [How Manufacturers are Reinventing Innovation with AI-Powered VOC](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... [read more →](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/AdobeStock_427667364.jpeg)](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) ## [How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) 2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... [read more →](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/PDMA%202024%20Blog%20Image%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) ## [AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... [read more →](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/TMRE%20@%20Home%20General%20Blog%20(1200%20x%20627%20px)%20(1).png)](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) ## [Harness the Power of AI for Market Research with These New Webinars](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... [read more →](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Questions%20About%20Using%20Generative%20AI%20for%20Voice%20of%20the%20Customer%20Market%20Research%20We%20Have%20Answers!.png)](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) ## [Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) [read more →](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/AI%20Events%202024%20-%20Blog%20-%20March%202024%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks) ## [Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks) Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... [read more →](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/How%20AI%20Is%20Accelerating%20VOC%20-%20ISBM%20Members%20Meeting%20-%202023.png)](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) ## [Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... [read more →](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Kristyn%20Corrigan%20Applied%20Marketing%20Science.png)](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) ## [AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... [read more →](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/VOC%20In-Person%20Email%20Banner%201%20(1200%20%C3%97%20627%20px).png)](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) ## [Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!](https://blog.ams-insights.com/mark-your-calendars-join-us-this-fall-for-an-in-person-voc-course) With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... 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