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Commentary on “The Effect of Calorie Posting Regulation on Consumer Opinion” Article

Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Narayan, and Vrinda... read more →

Ideas to Watch in Market Research - 2018

By John Mitchell, President and Managing Principal December is the season for predictions. What does 2018 hold for market res... read more →

Uncovering Hidden Insights with Machine Learning

The ultimate measure of successful research in a mature and well-understood category hinges on its ability to uncover new, ga... read more →

Market Research for Innovative Medical Products

A thorough understanding of customer insights and experience is critical to innovation within any product category. Companies... read more →

Commentary of Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning Article

Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector... read more →

Machine Learning: When Primary Research Becomes Secondary

What's your go-to strategy when you’re in-search of actionable insights to inform new product development? read more →

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