The Value and Validity of Machine Learning for Consumer Insights

By Carmel Dibner Recently, Doug Clark of Douglas Dynamics, a premier manufacturer of snow removal equipment, co-presented a w... read more →

AMS Presents at the 2018 Front End of Innovation Conference

By Carmel Dibner I had the pleasure of presenting Applied Marketing Science’s work in machine learning during FEI 2018 last w... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

 By John Burns, Ph.D. Consumers write lots of online reviews and blog posts.  Pick a product.  Type in a search for informati... read more →

New Video: Understanding Machine Learning for Market Research

 Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our... read more →

Spotlight Series: Meet Carmel Dibner

As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →

Commentary on “The Effect of Calorie Posting Regulation on Consumer Opinion” Article

Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Narayan, and Vrinda... read more →

Ideas to Watch in Market Research - 2018

By John Mitchell, President and Managing Principal December is the season for predictions. What does 2018 hold for market res... read more →

Uncovering Hidden Insights with Machine Learning

The ultimate measure of successful research in a mature and well-understood category hinges on its ability to uncover new, ga... read more →

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