Blog

The Value and Validity of Machine Learning for Consumer Insights

By Carmel Dibner Recently, Doug Clark of Douglas Dynamics, a premier manufacturer of snow removal equipment, co-presented a w... read more →

AMS Presents at the 2018 Front End of Innovation Conference

By Carmel Dibner I had the pleasure of presenting Applied Marketing Science’s work in machine learning during FEI 2018 last w... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

 By John Burns, Ph.D. Consumers write lots of online reviews and blog posts.  Pick a product.  Type in a search for informati... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

Frequently Asked Questions about Machine Learning

By Carmel Dibner Q: How is Applied Marketing Science’s approach to machine learning different from other approaches? read more →

Spotlight Series: Meet Carmel Dibner

As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →

Your Customer is Calling. Are you Listening?

By Carmel Dibner Every day, people call customer service lines with comments, questions, and complaints. read more →

Commentary on “The Effect of Calorie Posting Regulation on Consumer Opinion” Article

By Gerry Katz Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Naray... read more →

Ideas to Watch in Market Research - 2018

By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →

Uncovering Hidden Insights with Machine Learning

By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →

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