---
title: AMS Insights Blog | Innovation Blog  | Machine Learning/AI (2)
description: Machine Learning/AI | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. (2)
---

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# Blog

[![](https://blog.ams-insights.com/hubfs/AI%20Informa%20Webinar%20March%205%2c%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research)

## [Don’t Fall Behind: The AI Breakthrough Transforming Customer Research](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research)

Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... [read more →](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research)

[News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner)

[![](https://blog.ams-insights.com/hubfs/Maryland%20Product%20Symposium%20Instagram%20%20LinkedIn%201%20(600%20x%20200%20px)%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-an-ai-fueled-voc-mindset-can-create-customer-magic)

## [How an AI-Fueled VOC Mindset Can Create Customer Magic](https://blog.ams-insights.com/how-an-ai-fueled-voc-mindset-can-create-customer-magic)

Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Produc... [read more →](https://blog.ams-insights.com/how-an-ai-fueled-voc-mindset-can-create-customer-magic)

[Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer)

[![](https://blog.ams-insights.com/hubfs/TMRE%20@%20Home%20General%20Blog%20(1200%20x%20627%20px)%20(1).png)](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars)

## [Harness the Power of AI for Market Research with These New Webinars](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars)

Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... [read more →](https://blog.ams-insights.com/harness-the-power-of-ai-for-market-research-with-these-new-webinars)

[Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan)

[![](https://blog.ams-insights.com/hubfs/Questions%20About%20Using%20Generative%20AI%20for%20Voice%20of%20the%20Customer%20Market%20Research%20We%20Have%20Answers!.png)](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers)

## [Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers)

By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) [read more →](https://blog.ams-insights.com/questions-about-using-generative-ai-for-voice-of-the-customer-market-research-we-have-answers)

[Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan)

[![](https://blog.ams-insights.com/hubfs/IANA%202024%20Blog%20Post.png)](https://blog.ams-insights.com/learn-about-neurodiversitys-impact-on-the-workplace-at-the-insights-association-north-atlantic-chapter-conference)

## [Learn About Neurodiversity's Impact on the Workplace at the Insights Association North Atlantic Chapter Conference](https://blog.ams-insights.com/learn-about-neurodiversitys-impact-on-the-workplace-at-the-insights-association-north-atlantic-chapter-conference)

Applied Marketing Science (AMS) is pleased to share that Senior Analyst Taylor Owen's presentation, ‘Neurodiversity's Impact ... [read more →](https://blog.ams-insights.com/learn-about-neurodiversitys-impact-on-the-workplace-at-the-insights-association-north-atlantic-chapter-conference)

[Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai)

[![](https://blog.ams-insights.com/hubfs/FEI%202024%20blog.png)](https://blog.ams-insights.com/create-customer-magic-with-generative-ai-dont-miss-this-upcoming-talk-at-fei-2024)

## [Create Customer Magic with Generative AI: Don’t Miss This Upcoming Talk at FEI 2024](https://blog.ams-insights.com/create-customer-magic-with-generative-ai-dont-miss-this-upcoming-talk-at-fei-2024)

Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... [read more →](https://blog.ams-insights.com/create-customer-magic-with-generative-ai-dont-miss-this-upcoming-talk-at-fei-2024)

[Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer)

[![](https://blog.ams-insights.com/hubfs/AI%20Events%202024%20-%20Blog%20-%20March%202024%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks)

## [Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks)

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... [read more →](https://blog.ams-insights.com/learn-how-to-harness-generative-ai-for-voice-of-the-customer-insights-upcoming-ai-talks)

[Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan)

[![](https://blog.ams-insights.com/hubfs/Blog%20Post%20TMRE%20Continued%202023.png)](https://blog.ams-insights.com/carmel-dibner-presenting-with-dr.-artem-timoshenko-on-award-winning-ai-methodology-at-tmre-continued-2023)

## [Carmel Dibner Presenting with Dr. Artem Timoshenko on Award-Winning AI Methodology at TMRE Continued 2023](https://blog.ams-insights.com/carmel-dibner-presenting-with-dr.-artem-timoshenko-on-award-winning-ai-methodology-at-tmre-continued-2023)

Applied Marketing Science (AMS) Principal Carmel Dibner will be co-presenting with Dr. Artem Timoshenko at the upcoming virtu... [read more →](https://blog.ams-insights.com/carmel-dibner-presenting-with-dr.-artem-timoshenko-on-award-winning-ai-methodology-at-tmre-continued-2023)

[Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner)

[![](https://blog.ams-insights.com/hubfs/Blog%20Post%202023%20Winner%20Health%20Care%20%26%20Pharmaceutical%20Research%20Project%20Award.png)](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award)

## [AMS Machine Learning Study for Boston Children’s Hospital Wins Quirk’s Marketing Research and Insight Excellence Award](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award)

Applied Marketing Science, Inc. (AMS) is pleased to announce that a recent study conducted on behalf of Boston Children’s Hos... [read more →](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award)

[News](https://blog.ams-insights.com/topic/news), [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner)

[![](https://blog.ams-insights.com/hubfs/How%20AI%20Is%20Accelerating%20VOC%20-%20ISBM%20Members%20Meeting%20-%202023.png)](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting)

## [Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting)

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... [read more →](https://blog.ams-insights.com/kristyn-corrigan-presenting-on-ai-and-voc-alongside-gerry-katz-and-professor-artem-timoshenko-at-isbm-members-meeting)

[Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan)

Page 2 of 7 [1](https://blog.ams-insights.com/topic/machine-learning-ai/page/1) 2 [3](https://blog.ams-insights.com/topic/machine-learning-ai/page/3) [4](https://blog.ams-insights.com/topic/machine-learning-ai/page/4) [5](https://blog.ams-insights.com/topic/machine-learning-ai/page/5)

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