Consumers write lots of online reviews and blog posts. Pick a product. Type in a search for information, and you’ll find mo... read more →
Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →
By Carmel Dibner Q: How is Applied Marketing Science’s approach to machine learning different from other approaches? read more →
As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →
By Carmel Dibner Every day, people call customer service lines with comments, questions, and complaints. read more →
By Gerry Katz Some comments on "The Effect of Calorie Posting Regulation on Consumer Opinion" by Dinesh Puranam, Vishal Naray... read more →
By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →
By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →
By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →
By Steve Gaskin Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzz... read more →