--- title: AMS Insights Blog | Innovation Blog | Podcast description: Podcast | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AR%20Product%20Mastery%20Now%20Podcast%20Blog%20Post%20(1).png)](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) ## [Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... [read more →](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/KC%20-%20Product%20Mastery%20Now%20PDMA%20Podcast%20-%20Jan%202023%20-%20Blog%20Post%20Image-1.png)](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) ## [Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... [read more →](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20-%20Blog%20Post%20-%20Oct%202022.png)](https://blog.ams-insights.com/abbie-griffin-phd-and-carmel-dibner-featured-on-new-episode-of-product-mastery-now-podcast) ## [Abbie Griffin, PhD, and Carmel Dibner Featured on Product Mastery Now Podcast](https://blog.ams-insights.com/abbie-griffin-phd-and-carmel-dibner-featured-on-new-episode-of-product-mastery-now-podcast) The latest edition of the Product Mastery Now Podcast features AMS Principal Carmel Dibner alongside Abbie Griffin, PhD. In t... [read more →](https://blog.ams-insights.com/abbie-griffin-phd-and-carmel-dibner-featured-on-new-episode-of-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Blog%20Image.png)](https://blog.ams-insights.com/conjoint-with-patty-yanes-podcast) ## [Conjoint the correct way – with Patty Yanes \[Podcast\]](https://blog.ams-insights.com/conjoint-with-patty-yanes-podcast) In the latest edition of the Product Mastery Now Podcast, AMS Principal Patty Yanes discusses conjoint analysis, a tool used ... [read more →](https://blog.ams-insights.com/conjoint-with-patty-yanes-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) [![](https://blog.ams-insights.com/hubfs/everydayinnovatorpodcast.jpg)](https://blog.ams-insights.com/gerry-katz-featured-in-the-everyday-innovator-podcast) ## [Gerry Katz Featured in the Everyday Innovator Podcast](https://blog.ams-insights.com/gerry-katz-featured-in-the-everyday-innovator-podcast) Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... [read more →](https://blog.ams-insights.com/gerry-katz-featured-in-the-everyday-innovator-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast) [![](https://blog.ams-insights.com/hubfs/applied-marketing-science-conjoint-research.png)](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) ## [Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... [read more →](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) [Podcast](https://blog.ams-insights.com/topic/podcast), [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Technology and Telecommunications](https://blog.ams-insights.com/topic/technology-and-telecommunications), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) [![](https://blog.ams-insights.com/hubfs/gerry-katz-everyday-innovator.png)](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) ## [AMS Vice Chairman Gerry Katz Featured on "The Everyday Innovator"](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... [read more →](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 1 of 1 1 ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. [![Transparent-header-logo-1](https://3936175.fs1.hubspotusercontent-na1.net/hubfs/3936175/Applied-Marketing-Science-2026/images/Transparent-header-logo-1.svg "Transparent-header-logo-1")](http://ams-insights.com) Get insights straight to your inbox ### Menu - [Solutions](https://ams-insights.com/our-solutions/) - [Resources](https://ams-insights.com/resources/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Who We Are](https://ams-insights.com/the-ams-difference/) - [Training & Coaching](https://ams-insights.com/train-your-team/) ### Resources - Insights Blog - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) ### Get In Touch - [(781) 250-6300](tel:781250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science 78 Blanchard Rd, Suite 203, Burlington, MA 01803 Affiliations: [![Pdma](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/pdma-logo.webp?width=375&height=213&name=pdma-logo.webp)](https://www.pdma.org/) [![AM](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/am-logo.webp?width=432&height=213&name=am-logo.webp)](https://www.pdma.org/) [![CXPA](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/cxpa-logo.webp?width=366&height=213&name=cxpa-logo.webp)](https://www.pdma.org/) [![Manufactures Alliance](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/manufactures-alliance.webp?width=366&height=137&name=manufactures-alliance.webp)](https://www.pdma.org/) [![Insights Association](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/insights-association-logo.webp?width=366&height=213&name=insights-association-logo.webp)](https://www.pdma.org/) [![Business Markets](https://3936175.fs1.hubspotusercontent-na1.net/hub/3936175/hubfs/Applied-Marketing-Science-2026/images/business-markets.webp?width=366&height=213&name=business-markets.webp)](https://www.pdma.org/) ©2026 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy/) [Follow us on Instagram](https://www.instagram.com/ams_insights) [Follow us on LinkedIn](https://www.linkedin.com/company/applied-marketing-science) [Follow us on Facebook](https://blog.ams-insights.com/rss.xml)