--- title: AMS Insights Blog | Innovation Blog | Podcast description: Podcast | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AR%20Product%20Mastery%20Now%20Podcast%20Blog%20Post%20(1).png)](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) ## [Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... [read more →](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/KC%20-%20Product%20Mastery%20Now%20PDMA%20Podcast%20-%20Jan%202023%20-%20Blog%20Post%20Image-1.png)](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) ## [Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... [read more →](https://blog.ams-insights.com/calling-all-podcast-listeners-check-out-kristyn-corrigans-latest-interview) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20-%20Blog%20Post%20-%20Oct%202022.png)](https://blog.ams-insights.com/abbie-griffin-phd-and-carmel-dibner-featured-on-new-episode-of-product-mastery-now-podcast) ## [Abbie Griffin, PhD, and Carmel Dibner Featured on Product Mastery Now Podcast](https://blog.ams-insights.com/abbie-griffin-phd-and-carmel-dibner-featured-on-new-episode-of-product-mastery-now-podcast) The latest edition of the Product Mastery Now Podcast features AMS Principal Carmel Dibner alongside Abbie Griffin, PhD. In t... [read more →](https://blog.ams-insights.com/abbie-griffin-phd-and-carmel-dibner-featured-on-new-episode-of-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Blog%20Image.png)](https://blog.ams-insights.com/conjoint-with-patty-yanes-podcast) ## [Conjoint the correct way – with Patty Yanes \[Podcast\]](https://blog.ams-insights.com/conjoint-with-patty-yanes-podcast) In the latest edition of the Product Mastery Now Podcast, AMS Principal Patty Yanes discusses conjoint analysis, a tool used ... [read more →](https://blog.ams-insights.com/conjoint-with-patty-yanes-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) [![](https://blog.ams-insights.com/hubfs/everydayinnovatorpodcast.jpg)](https://blog.ams-insights.com/gerry-katz-featured-in-the-everyday-innovator-podcast) ## [Gerry Katz Featured in the Everyday Innovator Podcast](https://blog.ams-insights.com/gerry-katz-featured-in-the-everyday-innovator-podcast) Recently, Applied Marketing Science (AMS) Vice Chairman Gerry Katz was featured in an episode of "The Everyday Innovator Podc... [read more →](https://blog.ams-insights.com/gerry-katz-featured-in-the-everyday-innovator-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast) [![](https://blog.ams-insights.com/hubfs/applied-marketing-science-conjoint-research.png)](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) ## [Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... [read more →](https://blog.ams-insights.com/applied-marketing-science-conjoint-research-shows-value-twitter-customer-service) [Podcast](https://blog.ams-insights.com/topic/podcast), [Travel, Logistics and Hospitality](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality), [Technology and Telecommunications](https://blog.ams-insights.com/topic/technology-and-telecommunications), [Conjoint Analysis and Discrete Choice](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) [![](https://blog.ams-insights.com/hubfs/gerry-katz-everyday-innovator.png)](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) ## [AMS Vice Chairman Gerry Katz Featured on "The Everyday Innovator"](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) Applied Marketing Science (AMS) is pleased to share a recent Podcast that was featured on “The Everyday Innovator” with Chad ... [read more →](https://blog.ams-insights.com/ams-vice-chairman-gerry-katz-featured-everyday-innovator) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 1 of 1 1 ### Subscribe Here! ### Categories - [Voice of the Customer (100)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (62)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (46)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - [Insights Training (30)](https://blog.ams-insights.com/topic/insights-training) - [Medical Products and Pharmaceuticals (21)](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) - [Journey Mapping (20)](https://blog.ams-insights.com/topic/journey-mapping) - [Conjoint Analysis and Discrete Choice (12)](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) - [Kristyn Corrigan (12)](https://blog.ams-insights.com/topic/kristyn-corrigan) - [Ethnography (11)](https://blog.ams-insights.com/topic/ethnography) - [Heavy Equipment (10)](https://blog.ams-insights.com/topic/heavy-equipment) - [Carmel Dibner (8)](https://blog.ams-insights.com/topic/carmel-dibner) - [Engineered Products and Components (8)](https://blog.ams-insights.com/topic/engineered-products-and-components) - [John Mitchell (8)](https://blog.ams-insights.com/topic/john-mitchell) - [Podcast (8)](https://blog.ams-insights.com/topic/podcast) - [Building Materials and Durables (7)](https://blog.ams-insights.com/topic/building-materials-and-durables) - [Chemicals, Coating and Additives (7)](https://blog.ams-insights.com/topic/chemicals-coating-and-additives) - [Consumer Durables (7)](https://blog.ams-insights.com/topic/consumer-durables) - [Recruiting Respondents (7)](https://blog.ams-insights.com/topic/recruiting-respondents) - [Technology and Telecommunications (7)](https://blog.ams-insights.com/topic/technology-and-telecommunications) - [Consumer Products (6)](https://blog.ams-insights.com/topic/consumer-products) - [Manufacturing (6)](https://blog.ams-insights.com/topic/manufacturing) - [Travel, Logistics and Hospitality (6)](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality) - [Quality Function Deployment (QFD) (4)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd) - [Claims Development and Testing (3)](https://blog.ams-insights.com/topic/claims-development-and-testing) - [Concept Testing (3)](https://blog.ams-insights.com/topic/concept-testing) - [Meaghan Foley (3)](https://blog.ams-insights.com/topic/meaghan-foley) - [Segmentation & Market Sizing (3)](https://blog.ams-insights.com/topic/segmentation-market-sizing) - [Agriculture and Fisheries (2)](https://blog.ams-insights.com/topic/agriculture-and-fisheries) - [Banking, Investing and Insurance (1)](https://blog.ams-insights.com/topic/banking-investing-and-insurance) - [Business Services (1)](https://blog.ams-insights.com/topic/business-services) - [Legal Services (1)](https://blog.ams-insights.com/topic/legal-services) - [Oil and Gas (1)](https://blog.ams-insights.com/topic/oil-and-gas) - [Patty Yanes (1)](https://blog.ams-insights.com/topic/patty-yanes) See all ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington MA 01803 ### Affiliations [![logo2](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN\_logo\_horizontal\_white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights\_logo-light](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - -