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Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast

Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... read more →

FAQs: How to Better Understand Customer Needs Using Voice of the Customer

By Kristyn Corrigan In our recent webinar, Creating Happy Customers for Life: How to Better Understand Customer Needs, AMS Pr... read more →

Three Ways to Make Segmentation Work in Innovation Research

Marketing departments the world over have too many dusty binders on out-of-the-way shelves containing segmentation research n... read more →

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