Blog

What Manufacturers Are Asking About AI-Powered VOC

By Kristyn Corrigan, Principal and Practice Lead at AMS In my recent webinar facilitated by the Manufacturers Alliance Market... read more →

Chemicals, Coating and Additives, Heavy Equipment, Manufacturing, Agriculture and Fisheries, Building Materials and Durables, Oil and Gas, Machine Learning/AI, Voice of the Customer

VOC in the AI Era: Kristyn Corrigan Leading Workshop at the 2026 ISBM Members Meeting

Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be participating in the 2026 Institute for ... read more →

Conferences, Machine Learning/AI, Voice of the Customer

Insights as a Competitive Advantage in a World of GenAI

When everyone has access to the same AI tools, what sets you apart from the competition? AI-driven competitive advantage come... read more →

Machine Learning/AI

Kristyn Corrigan Guest Lectures at MIT Sloan on AI-Powered Voice of the Customer

What does it take to build products and experiences that truly resonate with customers, especially in a world where attention... read more →

Machine Learning/AI, Voice of the Customer

Applied Marketing Science Named Finalist for ESOMAR Breakthrough Research Methodology Award

Applied Marketing Science (AMS) is proud to announce that our cutting-edge AI-powered Voice of the Customer (VOC) tool has be... read more →

News, Machine Learning/AI, Voice of the Customer
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