Blog

How PDMA Used AI to Transform Its Innovation Strategy—and What You Can Learn From It

Applied MarketingScience (AMS) is excited to announce an upcoming webinarpresented in partnership withthe Product Development... read more →

Exploring How AFI Leverages Customer Insights at CXPA Leaders Advance 2025

John Mitchell, President and Managing Principal at Applied Marketing Science (AMS), will be speaking at the upcoming CXPA Lea... read more →

5 Effective Techniques to Enhance Your Customer Research

Whether you're a product manager, marketer, sales manager, or R&D lead, one of the most valuable skills you can develop i... read more →

Don’t Fall Behind: The AI Breakthrough Transforming Customer Research

Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... read more →

Inclusivity and Accessibility: Insights from the IDEA Forum 2024

Applied Marketing Science (AMS) was pleased to sponsor the IDEA Forum, a virtual thinktank hosted by the Insights Association... read more →

New Virtual Course 'Transforming Customer Conversations' - Registration is Open!

You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a ne... read more →

Championing DEI in the Insights Industry: AMS Supports the IDEA Forum 2024

Applied Marketing Science (AMS) is proud to support this year’s IDEA Forum, hosted by the Insights Association IDEA (Inclusio... read more →

How an AI-Fueled VOC Mindset Can Create Customer Magic

Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Produc... read more →

John Mitchell Honored as a Recipient of the 2024 Insight250 Award

Applied Marketing Science (AMS) is proud to announce that President and Managing Principal John Mitchell has been honored as ... read more →

AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI

Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... read more →

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