Blog

AMS and Winnebago Discuss Technology-Led Innovative Design at the 2022 Insights Association Corporate Researchers Conference

Applied Marketing Science (AMS) Principal Patty Yanes and Senior Manager Rachael Settipani recently presented alongside Nick ... read more →

Heavy Equipment, Conferences, Consumer Durables, Machine Learning/AI

AMS Principal Patty Yanes and Senior Manager Rachael Settipani to Present at Insights Association Corporate Researchers Conference 2022

Principal and Discrete Choice Methodology Lead Patty Yanes and Senior Manager Rachael Settipani of Applied Marketing Science ... read more →

Heavy Equipment, Conferences, Machine Learning/AI

How Can Companies in B2B Industries Become Serial Innovators?

By Kristyn Corrigan In today’s competitive landscape, customer insights alone are not enough for a business to thrive. A corp... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Agriculture and Fisheries, Banking, Investing and Insurance, Building Materials and Durables, Business Services, Legal Services, Medical Products and Pharmaceuticals, Oil and Gas, Travel, Logistics and Hospitality, Technology and Telecommunications

Refreshing Your Innovation Plan for Industrial Markets

By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables, Ethnography, Machine Learning/AI, Voice of the Customer

The Top 3 Innovation Mistakes in Industrial Markets

By Andrea Ruttenberg, Ph.D. New product failure rates are notoriously hard to quantify, but empirical research suggests about... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables, Voice of the Customer

The Value and Validity of Machine Learning for Consumer Insights

By Carmel Dibner Recently, Doug Clark of Douglas Dynamics, a premier manufacturer of snow removal equipment, co-presented a w... read more →

Heavy Equipment, Machine Learning/AI

Three Ways to Create Markets and Succeed in the Industrial Internet of Things

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables

Voice of the Customer for Successful Innovation in Commoditized Markets

In some industries, where the pace of product change is slow, products undergo little to no functional change over many years... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Building Materials and Durables, Voice of the Customer

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