Blog

Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →

Carmel Dibner Presenting with Dr. Artem Timoshenko on Award-Winning AI Methodology at TMRE Continued 2023

Applied Marketing Science (AMS) Principal Carmel Dibner will be co-presenting with Dr. Artem Timoshenko at the upcoming virtu... read more →

Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →

Customer Insights in a Pinch: AMS Leading Workshop at the 2023 PDMA Conference

Coming up with a comprehensive list of customer needs is fundamental to Voice of the Customer (VOC) market research for innov... read more →

Leveraging AI for Customer Journey Map Success: Boston Children’s Hospital Case Study [Webinar on Demand]

Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Stephanie Zawacki, Director of Market Re... read more →

AMS Facilitating Innovation Roundtable® Workshop, Exploring Multi-Channel Customer Research

Applied Marketing Science (AMS) Principal Patty Yanes and Associate Principal Meaghan Foley will be facilitating roundtable d... read more →

Interested in Leveraging AI for Customer Research?

Machine learning and artificial intelligence (AI) are transforming the way we gather information about consumer experiences. read more →

Don’t Miss Boston Children’s Hospital and AMS at TMRE @ Home 2023!

Have you registered for the TMRE @ Home conference yet? Next week, market research and insights leaders worldwide will be gat... read more →

How Boston Children’s Hospital Leveraged AI: Presenting a Journey Map Success Story at TMRE @ Home 2023

Machine learning and AI are transforming the way we gather information about consumer experiences. Join Applied Marketing Sci... read more →

GreenBook Future List Honoree Rachael Settipani to Appear on Future of Insights Panel at IIEX North America 2023

Fresh off the heels of her recent recognition as an honoree on the 2023 GreenBook Future List, Applied Marketing Science (AMS... read more →

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