--- title: AMS Insights Blog | Innovation Blog | Machine Learning/AI description: Machine Learning/AI | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/1.svg)](https://blog.ams-insights.com/how-manufacturers-can-combine-ai-and-human-insight-to-drive-better-decisions) ## [How Manufacturers Can Combine AI and Human Insight to Drive Better Decisions](https://blog.ams-insights.com/how-manufacturers-can-combine-ai-and-human-insight-to-drive-better-decisions) Customers are talking in many places, but those conversations do not arrive as a clear picture of what they need. Sales conve... [read more →](https://blog.ams-insights.com/how-manufacturers-can-combine-ai-and-human-insight-to-drive-better-decisions) [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/KC%20PDMA%20Summit%20Session%20Marketing%20Content.png)](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) ## [Rethinking VOC Strategy in an AI-Enabled World: Catch Kristyn Corrigan at the PDMA Summit](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) Customer input is everywhere — in product usage data, service conversations, sales feedback, reviews, communities, and AI-gen... [read more →](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/MAPI%20Webinar%20LinkedIn%20Post%20-%20May%202026%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) ## [How Manufacturers are Reinventing Innovation with AI-Powered VOC](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... [read more →](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/MIT%20Sloan%20Article%20-%20AMS%20Supervised%20Finetuned%20LLM%20-%20Blog%20image%20Nov%202025.png)](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) ## [Featured in MIT Sloan’s Ideas Made to Matter: AMS Leads the Way in the AI for VOC Revolution](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) A recent Ideas Made to Matter article from MIT Sloan highlights new research from MIT and Northwestern showing that an AI mod... [read more →](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/JM%20Podcast%20Episode%20-%20Nov%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) ## [How Product Managers Can Gain Competitive Advantage Using Voice of the Customer and AI: Insights from John Mitchell on Product Mastery Now](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Prod... [read more →](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/WINNER%20-%20ESOMAR%20Awards%202025%20(Blog%201200x627px).png)](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) ## [AMS Wins Esomar Award for Breakthrough Research Methodology](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North ... [read more →](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AdobeStock_427667364.jpeg)](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) ## [How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) 2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... [read more →](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/SFT%20LLM%20Blog%20Post%20May%202025.png)](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) ## [Why AMS's Supervised, Finetuned AI Model Outperforms ChatGPT for Customer Insights](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) With the rapid adoption and wide availability of traditional large language models (LLMs) such as ChatGPT, one may wonder: Wh... [read more →](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/How%20AI-Powered...%20Blog%20Post.png)](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) ## [How AI-Powered Voice of the Customer Research Drives Innovation and Competitive Advantage](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) Understanding customer needs is becoming more challenging—and more critical—by the day. As markets and customer needs evolve,... [read more →](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 1 of 7 1 [2](https://blog.ams-insights.com/topic/machine-learning-ai/page/2) [3](https://blog.ams-insights.com/topic/machine-learning-ai/page/3) [4](https://blog.ams-insights.com/topic/machine-learning-ai/page/4) [5](https://blog.ams-insights.com/topic/machine-learning-ai/page/5) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. 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