--- title: AMS Insights Blog | Innovation Blog | Machine Learning/AI description: Machine Learning/AI | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/KC%20PDMA%20Summit%20Session%20Marketing%20Content.png)](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) ## [Rethinking VOC Strategy in an AI-Enabled World: Catch Kristyn Corrigan at the PDMA Summit](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) Customer input is everywhere — in product usage data, service conversations, sales feedback, reviews, communities, and AI-gen... [read more →](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/MAPI%20Webinar%20LinkedIn%20Post%20-%20May%202026%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) ## [How Manufacturers are Reinventing Innovation with AI-Powered VOC](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... [read more →](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/MIT%20Sloan%20Article%20-%20AMS%20Supervised%20Finetuned%20LLM%20-%20Blog%20image%20Nov%202025.png)](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) ## [Featured in MIT Sloan’s Ideas Made to Matter: AMS Leads the Way in the AI for VOC Revolution](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) A recent Ideas Made to Matter article from MIT Sloan highlights new research from MIT and Northwestern showing that an AI mod... [read more →](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/JM%20Podcast%20Episode%20-%20Nov%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) ## [How Product Managers Can Gain Competitive Advantage Using Voice of the Customer and AI: Insights from John Mitchell on Product Mastery Now](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Prod... [read more →](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/WINNER%20-%20ESOMAR%20Awards%202025%20(Blog%201200x627px).png)](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) ## [AMS Wins Esomar Award for Breakthrough Research Methodology](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North ... [read more →](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AdobeStock_427667364.jpeg)](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) ## [How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) 2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... [read more →](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/SFT%20LLM%20Blog%20Post%20May%202025.png)](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) ## [Why AMS's Supervised, Finetuned AI Model Outperforms ChatGPT for Customer Insights](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) With the rapid adoption and wide availability of traditional large language models (LLMs) such as ChatGPT, one may wonder: Wh... [read more →](https://blog.ams-insights.com/why-amss-supervised-finetuned-ai-model-outperforms-chatgpt-for-customer-insights) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/How%20AI-Powered...%20Blog%20Post.png)](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) ## [How AI-Powered Voice of the Customer Research Drives Innovation and Competitive Advantage](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) Understanding customer needs is becoming more challenging—and more critical—by the day. As markets and customer needs evolve,... [read more →](https://blog.ams-insights.com/how-ai-powered-voice-of-the-customer-research-drives-innovation-and-competitive-advantage) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/PDMA%20AI%20VOC%20Blog%20Post.png)](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) ## [How PDMA Used AI to Transform Its Innovation Strategy—and What You Can Learn From It](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) Applied MarketingScience (AMS) is excited to announce an upcoming webinarpresented in partnership withthe Product Development... [read more →](https://blog.ams-insights.com/how-pdma-used-ai-to-transform-its-innovation-strategy-and-what-you-can-learn-from-it) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) Page 1 of 7 1 [2](https://blog.ams-insights.com/topic/machine-learning-ai/page/2) [3](https://blog.ams-insights.com/topic/machine-learning-ai/page/3) [4](https://blog.ams-insights.com/topic/machine-learning-ai/page/4) [5](https://blog.ams-insights.com/topic/machine-learning-ai/page/5) ### Subscribe Here! ### Categories - [Voice of the Customer (100)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (62)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (46)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - [Insights Training (30)](https://blog.ams-insights.com/topic/insights-training) - [Medical Products and Pharmaceuticals (21)](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) - [Journey Mapping (20)](https://blog.ams-insights.com/topic/journey-mapping) - [Conjoint Analysis and Discrete Choice (12)](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) - [Kristyn Corrigan (12)](https://blog.ams-insights.com/topic/kristyn-corrigan) - [Ethnography (11)](https://blog.ams-insights.com/topic/ethnography) - [Heavy Equipment (10)](https://blog.ams-insights.com/topic/heavy-equipment) - [Carmel Dibner (8)](https://blog.ams-insights.com/topic/carmel-dibner) - [Engineered Products and Components (8)](https://blog.ams-insights.com/topic/engineered-products-and-components) - [John Mitchell (8)](https://blog.ams-insights.com/topic/john-mitchell) - [Podcast (8)](https://blog.ams-insights.com/topic/podcast) - [Building Materials and Durables (7)](https://blog.ams-insights.com/topic/building-materials-and-durables) - [Chemicals, Coating and Additives (7)](https://blog.ams-insights.com/topic/chemicals-coating-and-additives) - [Consumer Durables (7)](https://blog.ams-insights.com/topic/consumer-durables) - [Recruiting Respondents (7)](https://blog.ams-insights.com/topic/recruiting-respondents) - [Technology and Telecommunications (7)](https://blog.ams-insights.com/topic/technology-and-telecommunications) - [Consumer Products (6)](https://blog.ams-insights.com/topic/consumer-products) - [Manufacturing (6)](https://blog.ams-insights.com/topic/manufacturing) - [Travel, Logistics and Hospitality (6)](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality) - [Quality Function Deployment (QFD) (4)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd) - [Claims Development and Testing (3)](https://blog.ams-insights.com/topic/claims-development-and-testing) - [Concept Testing (3)](https://blog.ams-insights.com/topic/concept-testing) - [Meaghan Foley (3)](https://blog.ams-insights.com/topic/meaghan-foley) - [Segmentation & Market Sizing (3)](https://blog.ams-insights.com/topic/segmentation-market-sizing) - [Agriculture and Fisheries (2)](https://blog.ams-insights.com/topic/agriculture-and-fisheries) - [Banking, Investing and Insurance (1)](https://blog.ams-insights.com/topic/banking-investing-and-insurance) - [Business Services (1)](https://blog.ams-insights.com/topic/business-services) - [Legal Services (1)](https://blog.ams-insights.com/topic/legal-services) - [Oil and Gas (1)](https://blog.ams-insights.com/topic/oil-and-gas) - [Patty Yanes (1)](https://blog.ams-insights.com/topic/patty-yanes) See all ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington MA 01803 ### Affiliations [![logo2](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN\_logo\_horizontal\_white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights\_logo-light](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - -