Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater accuracy, and at lower cost. But traditional Voice of the Customer (VOC) approaches can be time consuming, resource heavy, and vulnerable to human bias.
At the same time, customer feedback is everywhere, across reviews, support transcripts, sales calls, communities, and beyond. The signals that matter most are getting harder to spot. The result? Missed unmet needs, slower innovation cycles, and teams debating opinions instead of acting on evidence.
What if purpose-built AI, guided by real VOC expertise, could help teams see more in their customer data, faster and with greater confidence?
Join Kristyn Corrigan of Applied Marketing Science (AMS) and Manufacturers Alliance Marketing Council, the leading executive development and insights organization serving manufacturing leaders, for a candid look at how manufacturers are discovering deep, solution-agnostic customer needs in unsuspected places to guide smarter product and service innovation.
The webinar takes place May 12, 2026 at 11:00 a.m. EDT. Register today on the Manufacturers Alliance website.
Tags: Chemicals, Coating and Additives , Engineered Products and Components , Heavy Equipment , Manufacturing , Building Materials and Durables , Consumer Durables , Machine Learning/AI , Voice of the Customer , Kristyn Corrigan