Blog

AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI

Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... read more →

Harness the Power of AI for Market Research with These New Webinars

Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... read more →

Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!

By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →

Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →

Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →

AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook

Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... read more →

Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!

With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →

Learn How to Make Cents of Pricing at FEI 2023

Applied Marketing Science (AMS) will be presenting and exhibiting at the Front End of Innovation (FEI) Conference, taking pla... read more →

Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!

Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... read more →

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