Blog

Customers are talking in many places, but those conversations do not arrive as a clear picture of what they need. Sales conve... read more →

Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recent... read more →

Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... read more →

2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... read more →

Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... read more →

Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... read more →

By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →

Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... read more →