In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →
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In times of social, economic, and political change, it is critical that companies take appropriate measures to adapt and sur... read more →
By Kristyn Corrigan COVID-19 has disrupted nearly every market imaginable. It has created a new reality. Both enterprise and ... read more →
By John Mitchell Nearly overnight, the rules for conducting Voice of the Customer research have completely changed in every i... read more →
By Carmel Dibner The COVID-19 pandemic has led to sweeping lifestyle changes in terms of how Americans are living, working, a... read more →
By Gerry Katz Most, if not all companies, will experience the impact of COVID-19 in some way. As the months go by, most compa... read more →
By Kristyn Corrigan Are you experiencing declining customer satisfaction scores? Is your team struggling to come up with smar... read more →
By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →
Ethnographies traditionally involve watching people live and in-person as they use your product or service. Locations can var... read more →
By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →
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