By John Burns, Ph.D. Ethnographies traditionally involve watching people live and in-person as they use your product or servi... read more →
Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →
By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →
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