Blog

Some Trends are Here to Stay: COVID-19 and the Consumer Appliance Industry 

By Carmel Dibner The COVID-19 pandemic has led to sweeping lifestyle changes in terms of how Americans are living, working, a... read more →

Technology Is Changing Ethnography. Are You Changing Too?

Ethnographies traditionally involve watching people live and in-person as they use your product or service. Locations can var... read more →

Two AMS Articles Recently Featured in Industry Publications

Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →

Going on Location: Successful Ethnography for Voice of the Customer

By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →

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