In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →
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In times of social, economic, and political change, it is critical that companies take appropriate measures to adapt and sur... read more →
By Kristyn Corrigan COVID-19 has disrupted nearly every market imaginable. It has created a new reality. Both enterprise and ... read more →
By Carmel Dibner The COVID-19 pandemic has led to sweeping lifestyle changes in terms of how Americans are living, working, a... read more →
Ethnographies traditionally involve watching people live and in-person as they use your product or service. Locations can var... read more →
Applied Marketing Science (AMS) is proud to announce that both President John Mitchell and Senior Manager Amanda Ford have re... read more →
By Kristyn Corrigan The American anthropologist, Margaret Mead, said, “What people say, what people do, and what they say the... read more →
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