Blog

How Can Companies in B2B Industries Become Serial Innovators?

By Kristyn Corrigan In today’s competitive landscape, customer insights alone are not enough for a business to thrive. A corp... read more →

Chemicals, Coating and Additives, Engineered Products and Components, Heavy Equipment, Manufacturing, Agriculture and Fisheries, Banking, Investing and Insurance, Building Materials and Durables, Business Services, Legal Services, Medical Products and Pharmaceuticals, Oil and Gas, Travel, Logistics and Hospitality, Technology and Telecommunications

Conducting Effective Telecom Market Research During COVID-19: FAQs

By Kristyn Corrigan COVID-19 has disrupted nearly every market imaginable. It has created a new reality. Both enterprise and ... read more →

Technology and Telecommunications, Ethnography, Voice of the Customer

4 Voice of Customer Research Trends the Telecommunications Industry Can’t Ignore

By Kristyn Corrigan There’s no question that the impact of COVID-19 on all industries is widespread. The telecommunications i... read more →

Technology and Telecommunications, Machine Learning/AI, Voice of the Customer

Applied Marketing Science, Inc. Assists in the Development of Enterprise Software for Probabilistic Relational Inference Modeling

Applied Marketing Science, Inc., was invited by Charles River Analytics, Inc. of Cambridge, MA to assist in the development o... read more →

News, Technology and Telecommunications

What is the Value of Customer Service via Twitter?

Applied Marketing Science (AMS) has been in the news lately for a recent study that we conducted on behalf of Twitter, Inc. T... read more →

Travel, Logistics and Hospitality, Technology and Telecommunications, Conjoint Analysis and Discrete Choice

What is A Good Experience Really Worth? Using Conjoint Analysis to Quantify the Value of Customer Service

John Mitchell, President and Managing Principal of Applied Marketing Science (AMS), is speaking at the 2016 Corporate Researc... read more →

News, Travel, Logistics and Hospitality, Technology and Telecommunications, Conjoint Analysis and Discrete Choice

Applied Marketing Science Conjoint Research Shows Value of Twitter for Customer Service

Applied Marketing Science (AMS) is pleased to share a recent Podcast by Social Media Today featuring Wayne Huang, a researche... read more →

Podcast, Travel, Logistics and Hospitality, Technology and Telecommunications, Conjoint Analysis and Discrete Choice

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