Blog

Create Customer Magic with Generative AI: Don’t Miss This Upcoming Talk at FEI 2024

Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →

AMS Goes West for June 2024 Voice of the Customer Course

If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →

Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →

Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast

Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →

7 Modules, 4 Days: Set Yourself Up for Success by Listening to the Voice of the Customer

Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →

How Will You Dig Deeper into Customer Insights This Year?

If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →

Sharpen Your Customer Interviewing and Observation Skills in 2024 [Virtual Workshop]

Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →

Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →

3 Reasons Why You Should Invest in VOC Training This October

Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →

Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!

With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →

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