Blog

How PDMA Used AI to Transform Its Innovation Strategy—and What You Can Learn From It

Applied MarketingScience (AMS) is excited to announce an upcoming webinarpresented in partnership withthe Product Development... read more →

5 Effective Techniques to Enhance Your Customer Research

Whether you're a product manager, marketer, sales manager, or R&D lead, one of the most valuable skills you can develop i... read more →

Don’t Fall Behind: The AI Breakthrough Transforming Customer Research

Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... read more →

New Virtual Course 'Transforming Customer Conversations' - Registration is Open!

You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a ne... read more →

How an AI-Fueled VOC Mindset Can Create Customer Magic

Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Produc... read more →

AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI

Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... read more →

Harness the Power of AI for Market Research with These New Webinars

Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... read more →

Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!

By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →

Create Customer Magic with Generative AI: Don’t Miss This Upcoming Talk at FEI 2024

Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →

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