Blog

Behind the Name: Defining Voice of the Customer

By John Burns, PhD Everyone seems to use the term Voice of the Customer these days. But what do they mean when they say Voice... read more →

Spotlight: Meet John Burns

In the latest of our Spotlight Series, we’ll be speaking to John Burns, Principal at Applied Marketing Science. John has been... read more →

5 Questions to Never Ask Your Customers

As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three-part series explaining the five qu... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 2)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

The 5 Questions You Need to Be Asking Your Customers (Part 1)

By Kristyn Corrigan As a follow up to her recent webinar, AMS Principal Kristyn Corrigan will be doing a three part series ex... read more →

The Biggest Lie Told about Voice of the Customer Research

By John Burns I recently presented Voice of the Customer research findings to an industrial client. The room was filled with ... read more →

Understanding Complex Survey Design

Applied Marketing Science (AMS) Senior Manager Patty Yanes answers a few questions related to designing complex surveys. read more →

How to Conduct Great Customer Interviews for New Product Development

Customer interviews involve asking questions.  Although virtually anybody can do this, conducting an effective Voice of the C... read more →

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