Blog

How Can Voice of the Customer Research Help Your Organization? [New Infographic]

By Carmel Dibner How can Voice of the Customer (VOC) training take the guess work out of innovation? Voice of the Customer re... read more →

4 Reasons You Can’t Afford to Skip In-House VOC Training

By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... read more →

How to Build a Team of VOC Champions

By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... read more →

The Key to Better Understanding Customers in 2022 [New Article]

Do you talk to customers often, but learn nothing new? Do you struggle to fill your product pipeline with good ideas or kill ... read more →

Learn How to Accelerate Innovation (and Avoid Mistakes) Using Voice of the Customer Training

By Andrea Ruttenberg, PhD., Associate Principal & Voice of the Customer Training Instructor  read more →

Lessons Learned from Listening to the Voice of the Patient

The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... read more →

AMS Research Analyzes Telemedicine Usage During the Pandemic

Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →

Conducting Effective Research in the Post-Pandemic Environment

In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →

How to Get Leadership Buy-In for Your Next VOC Project

We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →

What We’ve Learned So Far in a Year of Virtual Customer Research

In times of social, economic, and political change, it is critical that companies take appropriate  measures to adapt and sur... read more →

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