By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →
Blog
Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →
If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →
Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →
Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →
Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →
If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →
Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →
Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →
Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →