Blog

Learn How to Accelerate Innovation (and Avoid Mistakes) Using Voice of the Customer Training

By Andrea Ruttenberg, PhD., Associate Principal & Voice of the Customer Training Instructor  read more →

Lessons Learned from Listening to the Voice of the Patient

The onset of the COVID-19 pandemic in March 2020 catalyzed a substantial change in telehealth usage, as healthcare providers ... read more →

AMS Research Analyzes Telemedicine Usage During the Pandemic

Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →

Conducting Effective Research in the Post-Pandemic Environment

In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →

How to Get Leadership Buy-In for Your Next VOC Project

We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →

What We’ve Learned So Far in a Year of Virtual Customer Research

In times of social, economic, and political change, it is critical that companies take appropriate  measures to adapt and sur... read more →

Conducting Effective Telecom Market Research During COVID-19: FAQs

By Kristyn Corrigan COVID-19 has disrupted nearly every market imaginable. It has created a new reality. Both enterprise and ... read more →

5 Tips for Uncovering Changing Customer Preferences During COVID-19

It may now be cliché to declare that COVID-19 will change everything, but it is still true. As businesses reopen and life slo... read more →

Voice of the Customer Training Goes Virtual

  We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and rem... read more →

VOC in the Age of COV

By Gerry Katz Most, if not all companies, will experience the impact of COVID-19 in some way. As the months go by, most compa... read more →

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