--- title: AMS Insights Blog | Innovation Blog | Voice of the Customer description: Voice of the Customer | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/KC%20PDMA%20Summit%20Session%20Marketing%20Content.png)](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) ## [Rethinking VOC Strategy in an AI-Enabled World: Catch Kristyn Corrigan at the PDMA Summit](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) Customer input is everywhere — in product usage data, service conversations, sales feedback, reviews, communities, and AI-gen... [read more →](https://blog.ams-insights.com/voc-strategy-in-an-ai-enabled-worldkristyn-corrigan-pdma-summit) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/PDMA%20Masterclass%20Marketing%20Content%20(1).png)](https://blog.ams-insights.com/earn-your-pdma-certificate-in-market-research-learn-from-voc-expert-brian-sheil) ## [Earn Your PDMA Certificate in Market Research: Learn from VOC Expert Brian Sheil](https://blog.ams-insights.com/earn-your-pdma-certificate-in-market-research-learn-from-voc-expert-brian-sheil) Product teams are under more pressure than ever to make informed decisions quickly. Whether you're developing a new product, ... [read more →](https://blog.ams-insights.com/earn-your-pdma-certificate-in-market-research-learn-from-voc-expert-brian-sheil) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/MAPI%20Webinar%20LinkedIn%20Post%20-%20May%202026%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) ## [How Manufacturers are Reinventing Innovation with AI-Powered VOC](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... [read more →](https://blog.ams-insights.com/how-manufacturers-are-reinventing-innovation-with-ai-powered-voc) [Chemicals, Coating and Additives](https://blog.ams-insights.com/topic/chemicals-coating-and-additives), [Engineered Products and Components](https://blog.ams-insights.com/topic/engineered-products-and-components), [Heavy Equipment](https://blog.ams-insights.com/topic/heavy-equipment), [Manufacturing](https://blog.ams-insights.com/topic/manufacturing), [Building Materials and Durables](https://blog.ams-insights.com/topic/building-materials-and-durables), [Consumer Durables](https://blog.ams-insights.com/topic/consumer-durables), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/MIT%20Sloan%20Article%20-%20AMS%20Supervised%20Finetuned%20LLM%20-%20Blog%20image%20Nov%202025.png)](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) ## [Featured in MIT Sloan’s Ideas Made to Matter: AMS Leads the Way in the AI for VOC Revolution](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) A recent Ideas Made to Matter article from MIT Sloan highlights new research from MIT and Northwestern showing that an AI mod... [read more →](https://blog.ams-insights.com/featured-in-mit-sloans-ideas-made-to-matter-ams-leads-the-way-in-the-ai-for-voc-revolution) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/JM%20Podcast%20Episode%20-%20Nov%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) ## [How Product Managers Can Gain Competitive Advantage Using Voice of the Customer and AI: Insights from John Mitchell on Product Mastery Now](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Prod... [read more →](https://blog.ams-insights.com/how-product-managers-can-gain-competitive-advantage-using-voice-of-the-customer-and-ai-insights-from-john-mitchell-on-product-mastery-now) [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/WINNER%20-%20ESOMAR%20Awards%202025%20(Blog%201200x627px).png)](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) ## [AMS Wins Esomar Award for Breakthrough Research Methodology](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North ... [read more →](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/From%20Insight%20to%20Impact%20How%20Hazelden%20Betty%20Ford%20Foundation%20Leveraged%20VOC%20Research%20to%20Reimagine%20Family%20Support%20in%20Addiction%20Recovery%20(1200%20x%20627%20px)-1.png)](https://blog.ams-insights.com/attending-crc-2025-join-ams-for-a-powerful-session-showcasing-the-impact-of-voc) ## [Attending CRC 2025? Join AMS for a Powerful Session Showcasing the Impact of VOC](https://blog.ams-insights.com/attending-crc-2025-join-ams-for-a-powerful-session-showcasing-the-impact-of-voc) Applied Marketing Science (AMS) is excited to return to the Corporate Researchers Conference (CRC) in Chicago this year, wher... [read more →](https://blog.ams-insights.com/attending-crc-2025-join-ams-for-a-powerful-session-showcasing-the-impact-of-voc) [Conferences](https://blog.ams-insights.com/topic/conferences), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/October%202025%20VOC%20Virtual%20Workshop%20(Blog%201200%20x%20627%20px).png)](https://blog.ams-insights.com/5-signs-you-need-voice-of-the-customer-training) ## [5 Signs You Need Voice of the Customer Training](https://blog.ams-insights.com/5-signs-you-need-voice-of-the-customer-training) In today’s competitive marketplaces, listening to your customers is not just important -- it’s essential. The most successful... [read more →](https://blog.ams-insights.com/5-signs-you-need-voice-of-the-customer-training) [Insights Training](https://blog.ams-insights.com/topic/insights-training), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AdobeStock_427667364.jpeg)](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) ## [How AMS Experts are Shaping Future-Forward Innovation Strategy and the Insights Leaders of Tomorrow](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) 2025 is shaping up to be a dynamic year for the Innovation Practice at Applied Marketing Science (AMS), marked by thought lea... [read more →](https://blog.ams-insights.com/how-ams-experts-are-shaping-future-forward-innovation-strategy-and-the-insights-leaders-of-tomorrow) [Conferences](https://blog.ams-insights.com/topic/conferences), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) Page 1 of 11 1 [2](https://blog.ams-insights.com/topic/voice-of-the-customer/page/2) [3](https://blog.ams-insights.com/topic/voice-of-the-customer/page/3) [4](https://blog.ams-insights.com/topic/voice-of-the-customer/page/4) [5](https://blog.ams-insights.com/topic/voice-of-the-customer/page/5) ### Subscribe Here! ### Categories - [Voice of the Customer (100)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (62)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (46)](https://blog.ams-insights.com/topic/conferences) - 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