Blog

New Virtual Course 'Transforming Customer Conversations' - Registration is Open!

You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a ne... read more →

How an AI-Fueled VOC Mindset Can Create Customer Magic

Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Produc... read more →

AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI

Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... read more →

Harness the Power of AI for Market Research with These New Webinars

Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... read more →

Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!

By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →

Create Customer Magic with Generative AI: Don’t Miss This Upcoming Talk at FEI 2024

Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →

AMS Goes West for June 2024 Voice of the Customer Course

If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →

Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →

Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast

Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →

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