Whether you're a product manager, marketer, sales manager, or R&D lead, one of the most valuable skills you can develop i... read more →
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Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... read more →
You asked for it, and we listened! From the pioneers of Voice of the Customer (VOC) research, we’re excited to introduce a ne... read more →
Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Produc... read more →
Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... read more →
Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... read more →
By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →
Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →
If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →