Blog

Getting to the Insights That Actually Matter with Voice of the Customer

By Kristyn Corrigan Are you experiencing declining customer satisfaction scores? Is your team struggling to come up with smar... read more →

Gerry Katz to Present on VOC at MAPI Conference

Join us at Power Up Innovation: The CX & Product Management in Manufacturing Conference, where AMS Vice Chairman Gerry Katz w... read more →

Three Traps to Avoid in Customer Interviewing

By John Burns, Ph.D.  Interviewer: “HAVE YOU EVER HAD A PROBLEM WITH IT AND HAD TO SHUT IT DOWN?”  Respondent: “Yes.”  Interv... read more →

Refreshing Your Innovation Plan for Industrial Markets

By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →

VOC Is Easy to Do Yourself, With the Right Training

By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →

New Video: The Voice of the Customer

 Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research prob... read more →

Why Add Voice of the Customer Training to Your 2019 Plan

By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →

The Real Voice of the Customer: Don't Be Deceived

By John Burns, Ph.D.  In my work conducting innovation training programs and product innovation consulting, I’m sometimes tol... read more →

4 Tips for Conducting Voice of the Customer Interviews

By Andrea Ruttenberg, Ph.D. The goal of a Voice of the Customer interview is to understand your customers’ (or potential cust... read more →

Does Your Company Need a Voice of the Customer Survey?

By Andrea Ruttenberg, Ph.D. A typical Voice of the Customer project takes time (typically 2-4 months), and it can be tempting... read more →

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