Blog

Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast

Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →

7 Modules, 4 Days: Set Yourself Up for Success by Listening to the Voice of the Customer

Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →

How Will You Dig Deeper into Customer Insights This Year?

If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →

Sharpen Your Customer Interviewing and Observation Skills in 2024 [Virtual Workshop]

Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →

Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →

3 Reasons Why You Should Invest in VOC Training This October

Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →

Mark Your Calendars: Join Us This Fall for an In-Person VOC Course!

With both virtual Listening to the Voice of the Customer (VOC) courses this summer officially sold out,Applied Marketing Scie... read more →

Faster, Better, Cheaper: How To Avoid Generalities When Uncovering Customer Needs

Chances are, when you conduct customer interviews as part of new product development, one of the questions on your list is: “... read more →

New Session Added: Listening to the Voice of the Customer Workshop

Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... read more →

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