Applied Marketing Science (AMS) Principal Patty Yanes and Senior Manager Rachael Settipani recently presented alongside Nick Davis of Winnebago Industries at the 2022 Insights Association Corporate Researchers Conference (CRC). Their presentation, titled “Driving Next Generation RV Design,” focused on how Winnebago and AMS used machine learning to gain important insights that inform innovative RV designs utilizing advanced technology.
Attendees of their session were engaged and lively, and asked Patty, Rachael and Nick some great questions. The questions touched on topics such as consumer events, the challenge of translating consumer events into market research, as well as how the pandemic has informed innovation.
Do you have lingering questions from this session? Curious about how to apply machine learning to gain customer-centric innovation success? Schedule a consultation with our seasoned insights experts to learn how adopting machine learning can benefit your customer insights strategy.
Get up to speed on machine learning for market research:
- Machine Learning Guide
- Machine Learning: Leading the Voice of the Customer Insights Revolution (Webinar on Demand)
- Uncovering Insights in the New Normal: Virtual Research Techniques for Successful Innovation (Webinar on Demand)
- Unmasking Insights in a Masked World (Webinar on Demand)
- How the Landscape of Market Research is Changing: Faster, Better Insights with AI (Article)
Unlocking beyond-the-obvious customer insights is critical to innovation success, and machine learning brings you fast and robust insights. Interested in transforming the way you innovate? Get in touch with us today.
Tags: Heavy Equipment , Conferences , Consumer Durables , Machine Learning/AI