Blog

How AI-Powered Voice of the Customer Research Drives Innovation and Competitive Advantage

Understanding customer needs is becoming more challenging—and more critical—by the day. As markets and customer needs evolve,... read more →

How PDMA Used AI to Transform Its Innovation Strategy—and What You Can Learn From It

Applied MarketingScience (AMS) is excited to announce an upcoming webinarpresented in partnership withthe Product Development... read more →

Don’t Fall Behind: The AI Breakthrough Transforming Customer Research

Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... read more →

How an AI-Fueled VOC Mindset Can Create Customer Magic

Applied Marketing Science (AMS) Principal and Practice Lead Kristyn Corrigan will be speaking at the upcoming Maryland Produc... read more →

Harness the Power of AI for Market Research with These New Webinars

Looking for beyond-the-obvious, qualitative customer insights for front-end innovation? Applied Marketing Science (AMS) recen... read more →

Questions About Using Generative AI for Voice of the Customer Market Research? We Have Answers!

By Kristyn Corrigan, Principal and Practice Lead at Applied Marketing Science (AMS) read more →

Learn About Neurodiversity's Impact on the Workplace at the Insights Association North Atlantic Chapter Conference

Applied Marketing Science (AMS) is pleased to share that Senior Analyst Taylor Owen's presentation, ‘Neurodiversity's Impact ... read more →

Create Customer Magic with Generative AI: Don’t Miss This Upcoming Talk at FEI 2024

Did you know that Generative AI can help you create better products and services and move the needle on customer satisfaction... read more →

Learn How to Harness Generative AI for Voice of the Customer Insights: Upcoming AI Talks

Can Generative AI produce detailed and actionable customer needs – the beyond-the-obvious, qualitative insights necessary for... read more →

Carmel Dibner Presenting with Dr. Artem Timoshenko on Award-Winning AI Methodology at TMRE Continued 2023

Applied Marketing Science (AMS) Principal Carmel Dibner will be co-presenting with Dr. Artem Timoshenko at the upcoming virtu... read more →

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