Blog

The Value and Validity of Machine Learning for Consumer Insights

By Carmel Dibner Recently, Doug Clark of Douglas Dynamics, a premier manufacturer of snow removal equipment, co-presented a w... read more →

AMS Presents at the 2018 Front End of Innovation Conference

By Carmel Dibner I had the pleasure of presenting Applied Marketing Science’s work in machine learning during FEI 2018 last w... read more →

Carmel Dibner and John Mitchell to Present at FEI 2018

Front End of Innovation 2018 | Boston April 24 | 11:20 - 11:40 am ET John Mitchell, President & Managing Principal, and C... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

Consumers write lots of online reviews and blog posts. Pick a product. Type in a search for information, and you’ll find more... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

Frequently Asked Questions about Machine Learning

By Carmel Dibner Q: How is Applied Marketing Science’s approach to machine learning different from other approaches? read more →

Spotlight Series: Meet Carmel Dibner

As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →

Your Customer is Calling. Are you Listening?

By Carmel Dibner Every day, people call customer service lines with comments, questions, and complaints. read more →

Ideas to Watch in Market Research - 2018

By John Mitchell December is the season for predictions. What does 2018 hold for market researchers? Here are three trends I ... read more →

Uncovering Hidden Insights with Machine Learning

By Carmel Dibner The ultimate measure of successful research in a mature and well-understood category hinges on its ability t... read more →

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