Blog

Breakthrough Machine Learning Study Published in Marketing Science

By Rachael Yeadon and John Mitchell Across industries, companies are faced with the challenge of how to sift through the mass... read more →

Research Reflections: AMS Principal Kristyn Corrigan

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Three Journey Mapping Trends You Can't Ignore

By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →

The Value and Validity of Machine Learning for Consumer Insights

By Carmel Dibner Recently, Doug Clark of Douglas Dynamics, a premier manufacturer of snow removal equipment, co-presented a w... read more →

AMS Presents at the 2018 Front End of Innovation Conference

By Carmel Dibner I had the pleasure of presenting Applied Marketing Science’s work in machine learning during FEI 2018 last w... read more →

Carmel Dibner and John Mitchell to Present at FEI 2018

Front End of Innovation 2018 | Boston April 24 | 11:20 - 11:40 am ET John Mitchell, President & Managing Principal, and C... read more →

Why Consumer Products and Machine Learning Are a Perfect Match

Consumers write lots of online reviews and blog posts. Pick a product. Type in a search for information, and you’ll find more... read more →

New Video: Understanding Machine Learning for Market Research

Machine learning is an increasingly prevalent term in today’s marketing landscape. But what is it, and how does it work? Our ... read more →

Frequently Asked Questions about Machine Learning

By Carmel Dibner Q: How is Applied Marketing Science’s approach to machine learning different from other approaches? read more →

Spotlight Series: Meet Carmel Dibner

As the first installment in our Spotlight Series, we'll be speaking to Carmel Dibner, a principal at Applied Marketing Scienc... read more →

Page 5 of 6 2 3 4 5 6