--- title: AMS Insights Blog | Innovation Blog | News description: News | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # Blog [![](https://blog.ams-insights.com/hubfs/KC%20PDMA%20Appt%202026%20Blog%20and%20LinkedIn%20Post%20-%20Apr%202026.png)](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) ## [Kristyn Corrigan Appointed Treasurer of PDMA Executive Board](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recent... [read more →](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/WINNER%20-%20ESOMAR%20Awards%202025%20(Blog%201200x627px).png)](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) ## [AMS Wins Esomar Award for Breakthrough Research Methodology](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North ... [read more →](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AI%20Informa%20Webinar%20March%205%2c%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) ## [Don’t Fall Behind: The AI Breakthrough Transforming Customer Research](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... [read more →](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/IDEA%20Forum%202024.png)](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) ## [Championing DEI in the Insights Industry: AMS Supports the IDEA Forum 2024](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) Applied Marketing Science (AMS) is proud to support this year’s IDEA Forum, hosted by the Insights Association IDEA (Inclusio... [read more →](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news) [![](https://blog.ams-insights.com/hubfs/JM%20Insight250%20Award%20Blog.png)](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) ## [John Mitchell Honored as a Recipient of the 2024 Insight250 Award](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) Applied Marketing Science (AMS) is proud to announce that President and Managing Principal John Mitchell has been honored as ... [read more →](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) [News](https://blog.ams-insights.com/topic/news), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/PDMA%202024%20Blog%20Image%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) ## [AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... [read more →](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/AR%20Product%20Mastery%20Now%20Podcast%20Blog%20Post%20(1).png)](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) ## [Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... [read more →](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Blog%20Post%202023%20Winner%20Health%20Care%20%26%20Pharmaceutical%20Research%20Project%20Award.png)](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award) ## [AMS Machine Learning Study for Boston Children’s Hospital Wins Quirk’s Marketing Research and Insight Excellence Award](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award) Applied Marketing Science, Inc. (AMS) is pleased to announce that a recent study conducted on behalf of Boston Children’s Hos... [read more →](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award) [News](https://blog.ams-insights.com/topic/news), [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/Kristyn%20Corrigan%20Applied%20Marketing%20Science.png)](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) ## [AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... [read more →](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) Page 1 of 5 1 [2](https://blog.ams-insights.com/topic/news/page/2) [3](https://blog.ams-insights.com/topic/news/page/3) [4](https://blog.ams-insights.com/topic/news/page/4) [5](https://blog.ams-insights.com/topic/news/page/5) ### Subscribe Here! ### Categories - [Voice of the Customer (100)](https://blog.ams-insights.com/topic/voice-of-the-customer) - [Machine Learning/AI (62)](https://blog.ams-insights.com/topic/machine-learning-ai) - [Conferences (46)](https://blog.ams-insights.com/topic/conferences) - [News (45)](https://blog.ams-insights.com/topic/news) - [Insights Training (30)](https://blog.ams-insights.com/topic/insights-training) - [Medical Products and Pharmaceuticals (21)](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals) - [Journey Mapping (20)](https://blog.ams-insights.com/topic/journey-mapping) - [Conjoint Analysis and Discrete Choice (12)](https://blog.ams-insights.com/topic/conjoint-analysis-and-discrete-choice) - [Kristyn Corrigan (12)](https://blog.ams-insights.com/topic/kristyn-corrigan) - [Ethnography (11)](https://blog.ams-insights.com/topic/ethnography) - [Heavy Equipment (10)](https://blog.ams-insights.com/topic/heavy-equipment) - [Carmel Dibner (8)](https://blog.ams-insights.com/topic/carmel-dibner) - [Engineered Products and Components (8)](https://blog.ams-insights.com/topic/engineered-products-and-components) - [John Mitchell (8)](https://blog.ams-insights.com/topic/john-mitchell) - [Podcast (8)](https://blog.ams-insights.com/topic/podcast) - [Building Materials and Durables (7)](https://blog.ams-insights.com/topic/building-materials-and-durables) - [Chemicals, Coating and Additives (7)](https://blog.ams-insights.com/topic/chemicals-coating-and-additives) - [Consumer Durables (7)](https://blog.ams-insights.com/topic/consumer-durables) - [Recruiting Respondents (7)](https://blog.ams-insights.com/topic/recruiting-respondents) - [Technology and Telecommunications (7)](https://blog.ams-insights.com/topic/technology-and-telecommunications) - [Consumer Products (6)](https://blog.ams-insights.com/topic/consumer-products) - [Manufacturing (6)](https://blog.ams-insights.com/topic/manufacturing) - [Travel, Logistics and Hospitality (6)](https://blog.ams-insights.com/topic/travel-logistics-and-hospitality) - [Quality Function Deployment (QFD) (4)](https://blog.ams-insights.com/topic/quality-function-deployment-qfd) - [Claims Development and Testing (3)](https://blog.ams-insights.com/topic/claims-development-and-testing) - [Concept Testing (3)](https://blog.ams-insights.com/topic/concept-testing) - [Meaghan Foley (3)](https://blog.ams-insights.com/topic/meaghan-foley) - [Segmentation & Market Sizing (3)](https://blog.ams-insights.com/topic/segmentation-market-sizing) - [Agriculture and Fisheries (2)](https://blog.ams-insights.com/topic/agriculture-and-fisheries) - [Banking, Investing and Insurance (1)](https://blog.ams-insights.com/topic/banking-investing-and-insurance) - [Business Services (1)](https://blog.ams-insights.com/topic/business-services) - [Legal Services (1)](https://blog.ams-insights.com/topic/legal-services) - [Oil and Gas (1)](https://blog.ams-insights.com/topic/oil-and-gas) - [Patty Yanes (1)](https://blog.ams-insights.com/topic/patty-yanes) See all ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington MA 01803 ### Affiliations [![logo2](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN\_logo\_horizontal\_white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights\_logo-light](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://blog.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - -