Blog

Upcoming Presentation: Secret Strategies for Creating Serial Innovation Teams

Join Carmel Dibner and Abbie Griffin, Ph.D. for the upcoming presentation “Secret Strategies for Creating Serial Innovation T... read more →

Course Announcement: Product Innovation Master Class

Are you a B2B company facing innovation challenges? Join our product development experts for a three-day master class and lea... read more →

The Key to Better Understanding Customers in 2022 [New Article]

Do you talk to customers often, but learn nothing new? Do you struggle to fill your product pipeline with good ideas or kill ... read more →

Applied Marketing Science Launches New Website and Extensive Customer Insights Resource Center

Applied Marketing Science (AMS) is excited to announce a new website that features a comprehensive resource center aimed at h... read more →

Applied Marketing Science COVID-19 Research Published in Employee Benefit News

A study by Applied Marketing Science (AMS) was recently published in Employee Benefit News, a media source focused on providi... read more →

Patricia Yanes Named a Principal of Applied Marketing Science, Inc.

Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yan... read more →

Applied Marketing Science Announces Retirement of Vice Chairman, Gerry Katz

Applied Marketing Science, Inc. (AMS) is announcing the retirement of vice chairman, Gerry Katz. Katz has been an instrumenta... read more →

Upcoming Virtual Industry Events

This Fall, join our innovation experts virtually for exciting discussions ranging from innovating in a virtual universe to th... read more →

Unearthing the Unexpected: The Power of Machine Learning for Market Research

By Carmel Dibner In recent years, the market-research industry has found it increasingly difficult to find truly new customer... read more →

Explore Machine Learning at the 2020 Quirk’s Event Brooklyn

AMS Principal Carmel Dibner will be presenting on the power of machine learning at the 2020 Quirk’s Event in Brooklyn. Her pr... read more →

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