Blog

Gerry Katz to Present on VOC at MAPI Conference

Join us at Power Up Innovation: The CX & Product Management in Manufacturing Conference, where AMS Vice Chairman Gerry Katz w... read more →

Research Reflections: AMS Principal Kristyn Corrigan

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Research Reflections: AMS Chairman and Co-Founder Bob Klein

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Letter From the President

  Dear Friends,  2019 is a notable year for AMS, as we will mark the 30th anniversary of our founding. As we celebrate this m... read more →

AMS Senior Manager Angela McCue Presenting at NEIA 2018 Spring Conference

Senior Manager of Field Operations at Applied Marketing Science, Angela McCue, will be presenting at The New England Insights... read more →

How Customer Service Can Turn Angry Customers into Loyal Ones

An AMS co-authored article, "How Customer Service Can Turn Angry Customers into Loyal Ones", has been published in the Harvar... read more →

AMS Quality Function Deployment Article Exceeds 500 Reads

“Quality Function Deployment”, written by John Hauser, Abbie Griffin, Bob Klein, Gerry Katz, and Steve Gaskin has received ov... read more →

AMS Announces New Firm Leaders

WALTHAM, MA, January 08, 2018 – Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is... read more →

AMS Principals Presenting on Customer Journey Mapping at the NEIA 2017 Fall Conference

A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →

AMS Senior Manager Patty Yanes published in the British Journal of Marketing Studies.

Applied Marketing Science (AMS) is pleased to announce the recent publication of Senior Manager Patty Yanes’ article, “How We... read more →

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