--- title: AMS Insights Blog | Innovation Blog | News description: News | Stay up-to-date on the market research industry. Read the latest news, events and blog posts from Applied Marketing Science. --- - [Insights Blog](https://blog.ams-insights.com) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) [![AMS\_web\_logo\_final](https://blog.ams-insights.com/hs-fs/hubfs/Applied-Marketing-Science-2026/images/AMS_web_logo_final.png?width=200&height=61&name=AMS_web_logo_final.png "AMS_web_logo_final")](http://ams-insights.com) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) [Talk to a Consultant](https://ams-insights.com/contact-us/) - [Solutions](https://ams-insights.com/our-solutions/) - [Training & Coaching](https://ams-insights.com/train-your-team/) - [Who We Help](https://ams-insights.com/who-we-help/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our People](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) - [Resources](https://ams-insights.com/resources/) # Blog [![](https://blog.ams-insights.com/hubfs/KC%20PDMA%20Appt%202026%20Blog%20and%20LinkedIn%20Post%20-%20Apr%202026.png)](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) ## [Kristyn Corrigan Appointed Treasurer of PDMA Executive Board](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recent... [read more →](https://blog.ams-insights.com/kristyn-corrigan-appointed-treasurer-of-pdma-executive-board) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/WINNER%20-%20ESOMAR%20Awards%202025%20(Blog%201200x627px).png)](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) ## [AMS Wins Esomar Award for Breakthrough Research Methodology](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North ... [read more →](https://blog.ams-insights.com/ams-wins-esomar-regional-award-for-breakthrough-research-methodology) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Product%20Mastery%20Now%20Podcast%20June%202025%20-%20KC%20PDMA%20VOC.png)](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) ## [Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation pr... [read more →](https://blog.ams-insights.com/inside-pdmas-voc-study-kristyn-corrigan-reveals-game-changing-insights-on-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Segmentation & Market Sizing](https://blog.ams-insights.com/topic/segmentation-market-sizing) [![](https://blog.ams-insights.com/hubfs/AI%20Informa%20Webinar%20March%205%2c%202025%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) ## [Don’t Fall Behind: The AI Breakthrough Transforming Customer Research](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) Understanding customer needs is becoming more challenging—and more critical—by the day. Traditional Voice of the Customer (VO... [read more →](https://blog.ams-insights.com/dont-fall-behind-the-ai-breakthrough-transforming-customer-research) [News](https://blog.ams-insights.com/topic/news), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/IDEA%20Forum%202024.png)](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) ## [Championing DEI in the Insights Industry: AMS Supports the IDEA Forum 2024](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) Applied Marketing Science (AMS) is proud to support this year’s IDEA Forum, hosted by the Insights Association IDEA (Inclusio... [read more →](https://blog.ams-insights.com/championing-dei-in-the-insights-industry-ams-supports-the-idea-forum-2024) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news) [![](https://blog.ams-insights.com/hubfs/JM%20Insight250%20Award%20Blog.png)](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) ## [John Mitchell Honored as a Recipient of the 2024 Insight250 Award](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) Applied Marketing Science (AMS) is proud to announce that President and Managing Principal John Mitchell has been honored as ... [read more →](https://blog.ams-insights.com/john-mitchell-honored-as-a-recipient-of-the-2024-insight250-award) [News](https://blog.ams-insights.com/topic/news), [John Mitchell](https://blog.ams-insights.com/topic/john-mitchell) [![](https://blog.ams-insights.com/hubfs/PDMA%202024%20Blog%20Image%20(1200%20x%20627%20px).png)](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) ## [AMS Partners with PDMA to Deliver Best-in-Industry Voice of the Customer Insights Fueled by AI](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) Applied Marketing Science (AMS) is delighted to share that we are partnering with the Product Development and Management Asso... [read more →](https://blog.ams-insights.com/ams-partners-with-pdma-to-deliver-best-in-industry-voice-of-the-customer-insights-fueled-by-ai) [Conferences](https://blog.ams-insights.com/topic/conferences), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) [![](https://blog.ams-insights.com/hubfs/AR%20Product%20Mastery%20Now%20Podcast%20Blog%20Post%20(1).png)](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) ## [Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... [read more →](https://blog.ams-insights.com/dr.-andrea-ruttenberg-discusses-the-three-step-voice-of-the-customer-system-on-the-product-mastery-now-podcast) [Podcast](https://blog.ams-insights.com/topic/podcast), [News](https://blog.ams-insights.com/topic/news), [Voice of the Customer](https://blog.ams-insights.com/topic/voice-of-the-customer) [![](https://blog.ams-insights.com/hubfs/Blog%20Post%202023%20Winner%20Health%20Care%20%26%20Pharmaceutical%20Research%20Project%20Award.png)](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award) ## [AMS Machine Learning Study for Boston Children’s Hospital Wins Quirk’s Marketing Research and Insight Excellence Award](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award) Applied Marketing Science, Inc. (AMS) is pleased to announce that a recent study conducted on behalf of Boston Children’s Hos... [read more →](https://blog.ams-insights.com/ams-machine-learning-study-for-boston-childrens-hospital-wins-quirks-marketing-research-and-insight-excellence-award) [News](https://blog.ams-insights.com/topic/news), [Medical Products and Pharmaceuticals](https://blog.ams-insights.com/topic/medical-products-and-pharmaceuticals), [Journey Mapping](https://blog.ams-insights.com/topic/journey-mapping), [Machine Learning/AI](https://blog.ams-insights.com/topic/machine-learning-ai), [Carmel Dibner](https://blog.ams-insights.com/topic/carmel-dibner) [![](https://blog.ams-insights.com/hubfs/Kristyn%20Corrigan%20Applied%20Marketing%20Science.png)](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) ## [AMS Principal Kristyn Corrigan Contributes to New Edition of PDMA Handbook](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) Applied Marketing Science (AMS) is pleased to share that Principal Kristyn Corrigan has contributed a chapter of The Product ... [read more →](https://blog.ams-insights.com/ams-principal-kristyn-corrigan-contributes-to-new-edition-of-pdma-handbook) [News](https://blog.ams-insights.com/topic/news), [Kristyn Corrigan](https://blog.ams-insights.com/topic/kristyn-corrigan) Page 1 of 5 1 [2](https://blog.ams-insights.com/topic/news/page/2) [3](https://blog.ams-insights.com/topic/news/page/3) [4](https://blog.ams-insights.com/topic/news/page/4) [5](https://blog.ams-insights.com/topic/news/page/5) ### Subscribe Here! ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. 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