Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Product Mastery Now podcast, hosted by seasoned product leader and educator Chad McAllister, Ph.D., and featuring Applied Marketing Science (AMS) President and Managing Principal John Mitchell, dives into just that.
In this conversation with Chad, recorded at the 2025 Product Development and Management Association Ignite Innovation Conference in Chicago, John explains how to best balance human insight and AI output when it comes to Voice of the Customer (VOC) research.
Tune in to discover:
- The evolution of VOC research and the role of AI in accelerating customer insights and uncovering data that may have been overlooked
- Different approaches to AI for VOC studies and how purpose-built AI tools can complement VOC interviewing techniques
- Real-world examples that demonstrate the capabilities of AI-powered VOC research
If you’re a product manager, marketer, or innovation lead tasked with improving your product or service offerings, make sure to listen in -- you’ll glean tips from a seasoned expert to help you stay ahead of the competition.
Listen to the episode now on YouTube or your favorite podcast platform.
ABOUT JOHN MITCHELL
As a leader in the Insights for Innovation practice at AMS, John Mitchell has over 25 years’ experience in marketing strategy, market research, and innovation. John has spoken at popular industry events such as the Insights Association Corporate Researchers Conference and the Front End of Innovation Conference. He specializes in research to support new product development and customer experience design, and has led engagements in the U.S., Latin America, Europe and Asia. John has also trained and coached hundreds of AMS clients to develop their in-house insight capabilities.
Tags: Machine Learning/AI , Voice of the Customer , John Mitchell