Blog
Machine learning techniques such as our ACETM methodology provide a detailed and comprehensive evaluation of customer needs a... read more →
By Carmel Dibner Machine learning and artificial intelligence are rapidly changing how companies gather and process all kinds... read more →
By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →
By Kristyn Corrigan Are you experiencing declining customer satisfaction scores? Is your team struggling to come up with smar... read more →
By Andrea Ruttenberg, Ph.D. In my last blog post, I talked about 3 innovation mistakes that are common in industrial markets:... read more →
By Rachael Yeadon and John Mitchell Across industries, companies are faced with the challenge of how to sift through the mass... read more →
In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →
By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →