Inside PDMA’s VOC Study: Kristyn Corrigan Reveals Game-Changing Insights on Product Mastery Now Podcast

Applied Marketing Science (AMS) is excited to share that Principal Kristyn Corrigan, leader of our Insights for Innovation practice, is the featured guest on the latest episode of the Product Mastery Now podcast, where she dives into how AMS transforms customer insights into meaningful impact. 

Product Mastery Now, hosted by seasoned product leader and educator Chad McAllister, PhD, is a go-to podcast for professionals seeking to level up their product management skills. Each episode delivers actionable insights from industry experts across the key knowledge areas essential for product mastery. 

In this conversation with Chad, Kristyn gives listeners an inside look at AMS’s recent Voice of the Customer (VOC) study conducted for the Product Development and Management Association (PDMA), the leading professional organization for product managers and innovators. The goal? To help PDMA better understand their current and prospective members and how to meet their evolving needs. 

Kristyn shares with Chad how the research came together: from designing a study to analyzing and validating qualitative insights with quantitative methods. Listeners also learn how the study was powered by the latest AI advancements: AMS’ supervised, finetuned large language model (LLM) developed in collaboration with academic researchers at Northwestern University and MIT. The LLM, combined with our research team’s qualitative rigor, was pivotal in helping PDMA uncover actionable findings.  

Whether you're navigating complex customer segments or are looking to turn research into action, this episode is full of insights you won’t want to miss! 

🎧 Listen now on your favorite podcast platform or on the Product Mastery Now website.