AMS Presents at the 2018 Front End of Innovation Conference

By Carmel Dibner

I had the pleasure of presenting Applied Marketing Science’s work in machine learning during FEI 2018 last week. During our session we shared how to use machine learning to get the most out of data you already have.

The conference reinforced that the landscape of innovation is changing. Given the increasingly rapid pace of innovation, the ability to quickly and cost effectively identify game changing consumer insights to drive your innovation strategy is paramount. Fortunately, machine learning can quickly uncover “hidden gems” in the data you already have – allowing you to rapidly identify ripe areas for innovation.

Carmel Dibner and John Mitchell discuss machine learning

AMS Principal Carmel Dibner presents at FEI with President and Managing Partner John Mitchell 

Machine learning allows you to innovate more confidently. You no longer need to trade off speed with thoroughness.

To learn more about how this powerful technique can work for you, watch my recent webinar, "Machine Learning: Uncovering Transformational Insights". This webinar touches upon the types of research questions machine learning can answer, whether machine learning is right for you, and how to get started with your own machine learning project. The webinar also features a real-life case study with client Douglas Dynamics, North America's leading snow and ice control equipment brands. 

Watch now


Tags: Conferences , Machine Learning/AI

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