Blog

Public Course Announcement: Strengthen Your Insights Capabilities This Spring

Is your goal this year to become a stronger innovator? Our “Listening to the Voice of the Customer” workshop on March 6th to ... read more →

Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!

Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... read more →

ISBM Announces AMS Vice Chairman Emeritus Gerry Katz as an Inaugural Practice Fellow

Applied Marketing Science (AMS) would like to congratulate Gerry Katz, AMS Vice Chairman Emeritus, on his recent appointment ... read more →

Course Announcement: Product Innovation Master Class

Are you a B2B company facing innovation challenges? Join our product development experts for a three-day master class and lea... read more →

4 Reasons You Can’t Afford to Skip In-House VOC Training

By Andrea Ruttenberg, Ph.D. The cornerstone of successful innovation is understanding your customers’ critical unmet needs. I... read more →

How to Build a Team of VOC Champions

By Carmel Dibner Formal Voice of the Customer (VOC) training and coaching can help align your team around the importance of V... read more →

Learn How to Accelerate Innovation (and Avoid Mistakes) Using Voice of the Customer Training

By Andrea Ruttenberg, Ph.D., Associate Principal & Voice of the Customer Training Instructor  read more →

Voice of the Customer Training Goes Virtual

  We are in the midst of unprecedented change due to the COVID-19 health crisis. Many employees are working from home and rem... read more →

Frequently Asked Questions about Voice of the Customer Training

Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

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