If you’re a product manager, marketer, engineer or innovator based on the West Coast, you’ll want to hear about our upcoming ... read more →
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Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →
If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →
Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →
Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... read more →
Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →
Chances are, when you conduct customer interviews as part of new product development, one of the questions on your list is: “... read more →
Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... read more →
Applied Marketing Science (AMS) would like to congratulate Associate Principal Andrea Ruttenberg, PhD, on her recent appointm... read more →