Blog

7 Modules, 4 Days: Set Yourself Up for Success by Listening to the Voice of the Customer

Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →

How Will You Dig Deeper into Customer Insights This Year?

If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →

Sharpen Your Customer Interviewing and Observation Skills in 2024 [Virtual Workshop]

Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →

How Can Product Managers Capture Attention, Trust, and Buy-In? Sharpen Your Storytelling Skills at This Upcoming Workshop

Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... read more →

3 Reasons Why You Should Invest in VOC Training This October

Whether you’re a product developer, engineer, product manager, marketing manager, innovation lead, R&D specialist, or an ... read more →

Faster, Better, Cheaper: How To Avoid Generalities When Uncovering Customer Needs

Chances are, when you conduct customer interviews as part of new product development, one of the questions on your list is: “... read more →

New Session Added: Listening to the Voice of the Customer Workshop

Our June 5th – 8th virtual Voice of the Customer (VOC) course is officially SOLD OUT! Did you miss out? We've got you covered... read more →

Andrea Ruttenberg, PhD Appointed President of PDMA Pittsburgh Chapter

Applied Marketing Science (AMS) would like to congratulate Associate Principal Andrea Ruttenberg, PhD, on her recent appointm... read more →

Public Course Announcement: Strengthen Your Insights Capabilities

Is your goal this year to become a stronger innovator? Our “Listening to the Voice of the Customer” workshop, taking place fr... read more →

Page 1 of 3 1 2 3