5 Concept Testing Tips

By Carmel Dibner Companies often come to Applied Marketing Science (AMS) with a kernel of an idea – a new capability they’ve ... read more →

Frequently Asked Questions about Concept Testing

By Kristyn Corrigan Question: If you have multiple concepts, is it better to reveal and discuss them one at a time or reveali... read more →

Concept Testing: The One Question You Must Ask First

By Kristyn Corrigan At many companies, concept testing is a routine market research exercise. Using qualitative methods like ... read more →

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