Blog

What Makes for a Good Customer Journey Map? {Video}

Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →

The Power of Patient Journey Maps

By John Mitchell If you are an innovator at a medical device or pharmaceutical company,  you probably routinely interview, ob... read more →

Why Many Customer Journey Maps Fail to Improve the Customer Experience

By John Burns, Ph.D. Many customer journey maps ultimately fail to improve the customer experience. Why do they fail? Often, ... read more →

Journey Mapping: Understanding Customers’ Critical Needs

By Kristyn Corrigan There’s certainly a lot of buzz around journey mapping as of recent.  And while many companies are buildi... read more →

Spotlight Series: Meet John Mitchell

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

Market Research for Innovative Medical Products

A thorough understanding of customer insights and experience is critical to innovation within any product category. Companies... read more →

Making Journey Mapping Work for You: Interview with AMS Customer Experience Innovation Expert John Burns

Let’s start at the beginning. What is journey mapping? Journey mapping is a way to identify all the touchpoints you have with... read more →

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