Better Journey Maps, Happier Clinicians & Patients: AMS Presenting at Intellus 2023

Applied Marketing Science (AMS) President and Managing Principal John Mitchell will be presenting at the Intellus Worldwide S... read more →

Whitepaper: How Data-Driven Journey Maps Can Uncover Customer Loyalty

By Kristyn Corrigan In today’s competitive landscape, it’s more important than ever to have a thorough understanding of how y... read more →

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

5 Things to Know for Conducting Medical Device Market Research

By Patricia Yanes and Meaghan Foley  The process of developing and marketing new medical devices is often an extremely comple... read more →

Five Critical Success Factors for Better Customer Journey Maps

By Kristyn Corrigan As insights professionals, product developers and marketers, we all know that our key objective is to cre... read more →

Three Journey Mapping Trends You Can't Ignore

By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →

What Makes for a Good Customer Journey Map? {Video}

Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →

The Power of Patient Journey Maps

By John Mitchell If you are an innovator at a medical device or pharmaceutical company,  you probably routinely interview, ob... read more →

Why Many Customer Journey Maps Fail to Improve the Customer Experience

Many customer journey maps ultimately fail to improve the customer experience. Why do they fail? Often, journey maps never es... read more →

Journey Mapping: Understanding Customers’ Critical Needs

By Kristyn Corrigan There’s certainly a lot of buzz around journey mapping as of recent.  And while many companies are buildi... read more →

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