Blog

By Kristyn Corrigan As insights professionals, product developers and marketers, we all know that our key objective is to cre... read more →

By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →

Tell us about your market research background.  My interest in market research and consumer behavior began during my undergra... read more →

Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →

By John Mitchell If you are an innovator at a medical device or pharmaceutical company,  you probably routinely interview, ob... read more →

Many customer journey maps ultimately fail to improve the customer experience. Why do they fail? Often, journey maps never es... read more →

By Kristyn Corrigan There’s certainly a lot of buzz around journey mapping as of recent.  And while many companies are buildi... read more →

In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →

By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →

Let’s start at the beginning. What is journey mapping? Journey mapping is a way to identify all the touchpoints you have with... read more →