By Kristyn Corrigan As insights professionals, product developers and marketers, we all know that our key objective is to cre... read more →
By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →
Tell us about your market research background. My interest in market research and consumer behavior began during my undergra... read more →
Watch as Applied Marketing Science President and Managing Principal, John Mitchell, CCXP, discusses journey mapping, a growin... read more →
By John Mitchell If you are an innovator at a medical device or pharmaceutical company, you probably routinely interview, ob... read more →
By John Burns, Ph.D. Many customer journey maps ultimately fail to improve the customer experience. Why do they fail? Often, ... read more →
By Kristyn Corrigan There’s certainly a lot of buzz around journey mapping as of recent. And while many companies are buildi... read more →
In the second installment of our Spotlight Series, we'll be speaking to John Mitchell, President and Managing Principal at Ap... read more →
By John Mitchell A thorough understanding of customer insights and experience is critical to innovation within any product ca... read more →
Let’s start at the beginning. What is journey mapping? Journey mapping is a way to identify all the touchpoints you have with... read more →
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