Blog

How Customer Research Can Turn Around New Product Development

By John Burns, Ph.D. Are you: Struggling to find the right way to conduct research with customers? Tired of your team conduct... read more →

VOC Is Easy to Do Yourself, With the Right Training

By John C Mitchell Understanding customer needs—The Voice of the Customer—is a prerequisite to successful product and custome... read more →

What Value Is Your Business Getting from Your Customer Interactions?

By Andrea Ruttenberg, Ph.D. Recently, Andrea Ruttenberg, Senior Manager at Applied Marketing Science, and Wayne Huang, Resear... read more →

"Key Opinions" Shouldn't Be the Only Opinions That Matter

By John C Mitchell Product developers and managers at medical device firms are well-acquainted with “key opinion leaders.” Us... read more →

New Video: The Voice of the Customer

 Customer research is undoubtedly one of the most powerful tools for innovation. And yet, your current customer research prob... read more →

Why Add Voice of the Customer Training to Your 2019 Plan

By Kristyn Corrigan It’s that time of year again. Meeting upon meeting to decide plans for 2019. I don’t know about you, but ... read more →

The Real Voice of the Customer: Don't Be Deceived

By John Burns, Ph.D.  In my work conducting innovation training programs and product innovation consulting, I’m sometimes tol... read more →

Three Journey Mapping Trends You Can't Ignore

By Kristyn Corrigan There’s no doubt that customer journey maps are a powerful tool for visualizing and digging deeper into t... read more →

An Innovation Horror Story for Halloween

By John Burns, Ph.D. It’s late October, and with it comes the ghosts, witches, vampires, zombies, and other scary characters ... read more →

Spotlight Series: Meet Kristyn Corrigan

Tell us about your market research background.  My interest in market research and consumer behavior began during my undergra... read more →

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