Blog

4 ways you can foster more effective recruiting

Angela McCue, Senior Manager of Field Operations at Applied Marketing Science, recently published an article on the Quirk's M... read more →

Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decide... read more →

Using a Patient-Centered Approach to Innovations in Healthcare Technology

By Andrea Ruttenberg, Ph.D. At Applied Marketing Science (AMS), we work with many healthcare companies who sell their product... read more →

Positioning Your Medical Product for Market Success

By John Burns, Ph.D. Medical products are entering the marketplace at a faster rate than ever before. In the US alone in 2018... read more →

5 Things to Know for Conducting Medical Device Market Research

By Patricia Yanes and Meaghan Foley  The process of developing and marketing new medical devices is often an extremely comple... read more →

Research Reflections: IT Director David Yeh

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Industrial Innovation in the Age of Big Data

By John Burns, Ph.D. For industrial-product companies, innovation is not just about the product anymore.    Companies making ... read more →

Research Reflections: AMS Vice Chairman Gerry Katz

In honor of Applied Marketing Science's 30th anniversary, AMS President and Managing Principal John C. Mitchell interviews se... read more →

Yes, Engineers Should Be Spending Time with Customers

By John C. Mitchell How much time and effort should companies invest in understanding their customers? For many firms, the an... read more →

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