Blog

Dr. Andrea Ruttenberg Discusses the Three-Step Voice of the Customer System on the Product Mastery Now Podcast

Applied Marketing Science (AMS) Associate Principal Andrea Ruttenberg, PhD was a featured guest on a new episode of the Produ... read more →

7 Modules, 4 Days: Set Yourself Up for Success by Listening to the Voice of the Customer

Research shows that companies who can satisfy customer needs enjoy greater commercial success. That seems simple enough, but ... read more →

How Will You Dig Deeper into Customer Insights This Year?

If you’re wondering how to build up your team’s research capabilities for customer-centered product or service development, y... read more →

Sharpen Your Customer Interviewing and Observation Skills in 2024 [Virtual Workshop]

Do you wish you could get closer to your customers and find new ways to deliver winning innovations? Applied Marketing Scienc... read more →

Carmel Dibner Presenting with Dr. Artem Timoshenko on Award-Winning AI Methodology at TMRE Continued 2023

Applied Marketing Science (AMS) Principal Carmel Dibner will be co-presenting with Dr. Artem Timoshenko at the upcoming virtu... read more →

AMS Machine Learning Study for Boston Children’s Hospital Wins Quirk’s Marketing Research and Insight Excellence Award

Applied Marketing Science, Inc. (AMS) is pleased to announce that a recent study conducted on behalf of Boston Children’s Hos... read more →

Everything Product Managers Need to Know About Pricing Research [Webinar Recording Available]

Were you able to catch Associate Principal Meaghan Foley’s recent webcast, “Mastering the Art of Pricing Research: Proven Str... read more →

How Can Product Managers Capture Attention, Trust, and Buy-In? Sharpen Your Storytelling Skills at This Upcoming Workshop

Calling Pittsburgh-based product managers! Are you interested in conveying your ideas in a way that captures attention, build... read more →

Unlock Product Pricing Mastery with This Upcoming Webcast

Everyone has their price – meaning that even the best innovations are useless if no one will buy them. We understand that dev... read more →

Kristyn Corrigan Presenting on AI and VOC Alongside Gerry Katz and Artem Timoshenko at ISBM Members Meeting

Applied Marketing Science (AMS) Principal and Innovation Practice Lead Kristyn Corrigan, AMS Vice Chairman Emeritus Gerry Kat... read more →

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