Blog

Customers are talking in many places, but those conversations do not arrive as a clear picture of what they need. Sales conve... read more →

Customer input is everywhere — in product usage data, service conversations, sales feedback, reviews, communities, and AI-gen... read more →

Product teams are under more pressure than ever to make informed decisions quickly. Whether you're developing a new product, ... read more →

Applied Marketing Science (AMS) is proud to have recently partnered with the Outdoor Power Parts & Accessories Associatio... read more →

Kristyn Corrigan, Principal and leader of the Insights for Innovation practice at Applied Marketing Science (AMS), was recent... read more →

Today’s manufacturing R&D and innovation teams face growing pressure to uncover unmet customer needs faster, with greater... read more →

A recent Ideas Made to Matter article from MIT Sloan highlights new research from MIT and Northwestern showing that an AI mod... read more →

Ready to learn how to harness AI and transform customer feedback into a competitive advantage? The latest episode of the Prod... read more →

Applied Marketing Science, Inc. (AMS), a leading market research and consulting firm, has been named the 2025 Regional North ... read more →

Applied Marketing Science (AMS) is excited to return to the Corporate Researchers Conference (CRC) in Chicago this year, wher... read more →