Blog

AMS Machine Learning Commentary Highlighted in Quirk's Feature

Researchers at Applied Marketing Science recently published a thought leadership piece in the January/ February 2020 Issue of... read more →

Exploring the Different Types of Customer Needs

By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need.  read more →

7 Tips to Master Customer Interviewing

By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →

AMS Wins Prestigious Disruptive Innovation Award

Applied Marketing Science (AMS) was recently presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innova... read more →

Customer Interviews: Do's and Don'ts

By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →

Frequently Asked Questions about Voice of the Customer Training

Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →

How Often Should You Conduct a Machine Learning Study?

Machine learning techniques such as our ACETM methodology provide a detailed and comprehensive evaluation of customer needs a... read more →

Introducing ACE Machine Learning

By Carmel Dibner Machine learning and artificial intelligence are rapidly changing how companies gather and process all kinds... read more →

Whitepaper: How Data-Driven Journey Maps Can Uncover Customer Loyalty

By Kristyn Corrigan In today’s competitive landscape, it’s more important than ever to have a thorough understanding of how y... read more →

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