Blog

Applied Marketing Science COVID-19 Research Published in Employee Benefit News

A study by Applied Marketing Science (AMS) was recently published in Employee Benefit News, a media source focused on providi... read more →

How to Get Leadership Buy-In for Your Next VOC Project

We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →

Research conducted by AMS shows immediate demand for at-home COVID-19 testing from consumers, employers and payors

According to research conducted by Applied Marketing Science (AMS), an overwhelming majority of consumers would take at-home ... read more →

What We’ve Learned So Far in a Year of Virtual Customer Research

In times of social, economic, and political change, it is critical that companies take appropriate  measures to adapt and sur... read more →

Patricia Yanes Named a Principal of Applied Marketing Science, Inc.

Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yan... read more →

Applied Marketing Science Announces Retirement of Vice Chairman, Gerry Katz

Applied Marketing Science, Inc. (AMS) is announcing the retirement of vice chairman, Gerry Katz. Katz has been an instrumenta... read more →

Conducting Effective Telecom Market Research During COVID-19: FAQs

By Kristyn Corrigan COVID-19 has disrupted nearly every market imaginable. It has created a new reality. Both enterprise and ... read more →

5 Tips for Uncovering Changing Customer Preferences During COVID-19

It may now be cliché to declare that COVID-19 will change everything, but it is still true. As businesses reopen and life slo... read more →

Upcoming Virtual Industry Events

This Fall, join our innovation experts virtually for exciting discussions ranging from innovating in a virtual universe to th... read more →

Unearthing the Unexpected: The Power of Machine Learning for Market Research

By Carmel Dibner In recent years, the market-research industry has found it increasingly difficult to find truly new customer... read more →

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