Blog

The Biggest Lie Told about Voice of the Customer Research

By John Burns I recently presented Voice of the Customer research findings to an industrial client. The room was filled with ... read more →

AMS Principals Presenting on Customer Journey Mapping at the NEIA 2017 Fall Conference

A deep understanding of customer needs is essential for successful innovation in new products and customer experiences. Even ... read more →

Uncovering Hidden Insights with Machine Learning

The ultimate measure of successful research in a mature and well-understood category hinges on its ability to uncover new, ga... read more →

Frequently Asked Questions about Uncovering Actionable Qualitative Insights

 As a follow up to our webinar, “Find the Ah-Ha’s: Uncovering Actionable Qualitative Insights”, Applied Marketing Science (AM... read more →

How Monetary Incentives Motivate Prosocial Behavior. Or Do They?

Applied Marketing Science (AMS) Chairman Bob Klein offers a few comments on Jean-Pierre Dubé, Xueming Luo and Zheng Fang's "S... read more →

Market Research for Innovative Medical Products

A thorough understanding of customer insights and experience is critical to innovation within any product category. Companies... read more →

Commentary of Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning Article

Some Comments on Dongling Huang and Lan Luo’s “Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector... read more →

Frequently Asked Questions about Survey Design

As a follow-up to our webinar, “What you really need to know about complex survey design” Applied Marketing Science (AMS) Sen... read more →

AMS Senior Manager Patty Yanes published in the British Journal of Marketing Studies.

Applied Marketing Science (AMS) is pleased to announce the recent publication of Senior Manager Patty Yanes’ article, “How We... read more →

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