Blog

Carmel Dibner Helps Attendees at Quirk’s Brooklyn “Unearth the Unexpected with Machine Learning” 

On March 4, 2020, Carmel Dibner from Applied Marketing Science (AMS) presented her talk entitled Unearthing the Unexpected: T... read more →

5 Concept Testing Tips

By Carmel Dibner Companies often come to Applied Marketing Science (AMS) with a kernel of an idea – a new capability they’ve ... read more →

Explore Machine Learning at the 2020 Quirk’s Event Brooklyn

AMS Principal Carmel Dibner will be presenting on the power of machine learning at the 2020 Quirk’s Event in Brooklyn. Her pr... read more →

AMS Machine Learning Commentary Highlighted in Quirk's Feature

Researchers at Applied Marketing Science recently published a thought leadership piece in the January/ February 2020 Issue of... read more →

Exploring the Different Types of Customer Needs

By Kristyn Corrigan The best products, services and customer experiences satisfy an important, unmet customer need.  read more →

7 Tips to Master Customer Interviewing

By Carmel Dibner Customer interviews can provide enlightening insights when conducted properly. Our team of interviewing expe... read more →

AMS Wins Prestigious Disruptive Innovation Award

Applied Marketing Science (AMS) was recently presented with the prestigious Next Gen Market Research (NGMR) Disruptive Innova... read more →

Customer Interviews: Do's and Don'ts

By Carmel Dibner Customer interviews are a valuable input to new product development and marketing decisions. Many firms unde... read more →

Frequently Asked Questions about Voice of the Customer Training

Voice of the Customer (VOC) is a systematic method for listening to and empathizing with customers to identify and prioritize... read more →

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