Blog

Public Course Announcement: Strengthen Your Insights Capabilities This Spring

Is your goal this year to become a stronger innovator? Our “Listening to the Voice of the Customer” workshop on March 6th to ... read more →

Calling All Podcast Listeners: Check Out Kristyn Corrigan’s Latest Interview!

Applied Marketing Science (AMS) Principal Kristyn Corrigan was a featured guest on a recent episode of the Product Mastery No... read more →

How Centering Customer Needs Creates a Recipe for Innovation Success [Webinar]

Applied Marketing Science (AMS) Principal Carmel Dibner recently presented alongside Spectrum Brands’ Senior New Product Mana... read more →

ISBM Announces AMS Vice Chairman Emeritus Gerry Katz as an Inaugural Practice Fellow

Applied Marketing Science (AMS) would like to congratulate Gerry Katz, AMS Vice Chairman Emeritus, on his recent appointment ... read more →

AMS and Winnebago Discuss Technology-Led Innovative Design at the 2022 Insights Association Corporate Researchers Conference

Applied Marketing Science (AMS) Principal Patty Yanes and Senior Manager Rachael Settipani recently presented alongside Nick ... read more →

AMS Principal Carmel Dibner Discusses the Benefits of Insight-Forward Innovation at TMRE Continued 2022

Applied Marketing Science Principal Carmel Dibner will be presenting a session at TMRE Continued, an upcoming event held by T... read more →

Join Us at the 2022 PDMA Inspire Innovation Conference

Join Applied Marketing Science (AMS) at the upcoming Product Development and Management Association (PDMA) Inspire Innovation... read more →

Abbie Griffin, PhD, and Carmel Dibner Featured on Product Mastery Now Podcast

The latest edition of the Product Mastery Now Podcast features AMS Principal Carmel Dibner alongside Abbie Griffin, PhD. In t... read more →

AMS Principal Kristyn Corrigan Appointed to PDMA Board of Directors

Applied Marketing Science (AMS) would like to congratulate Kristyn Corrigan, Principal and Insights for Innovation Practice L... read more →

AMS Principal Patty Yanes and Senior Manager Rachael Settipani to Present at Insights Association Corporate Researchers Conference 2022

Principal and Discrete Choice Methodology Lead Patty Yanes and Senior Manager Rachael Settipani of Applied Marketing Science ... read more →

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