Blog

Conjoint the correct way – with Patty Yanes [Podcast]

In the latest edition of the Product Mastery Now Podcast, AMS Principal Patty Yanes discusses conjoint analysis, a tool used ... read more →

AMS Research Analyzes Telemedicine Usage During the Pandemic

Applied Marketing Science (AMS) recently released findings from a Voice of the Customer (VOC) study on patients throughout th... read more →

Conducting Effective Research in the Post-Pandemic Environment

In the recent webinar broadcasted by Informa Connect, “Embracing Change: Listening to the Voice of the Customer in a Post-Pan... read more →

Listening to the Voice of the Customer in a Post-Pandemic World

Join Applied Marketing Science (AMS) for the upcoming webcast, “Embracing Change: Listening to the Voice of the Customer in a... read more →

Applied Marketing Science COVID-19 Research Published in Employee Benefit News

A study by Applied Marketing Science (AMS) was recently published in Employee Benefit News, a media source focused on providi... read more →

How to Get Leadership Buy-In for Your Next VOC Project

We often talk with product managers and marketers who are eager to conduct market research to understand their customers bett... read more →

Research conducted by AMS shows immediate demand for at-home COVID-19 testing from consumers, employers and payors

According to research conducted by Applied Marketing Science (AMS), an overwhelming majority of consumers would take at-home ... read more →

What We’ve Learned So Far in a Year of Virtual Customer Research

In times of social, economic, and political change, it is critical that companies take appropriate  measures to adapt and sur... read more →

Patricia Yanes Named a Principal of Applied Marketing Science, Inc.

Applied Marketing Science, Inc., a leading-edge market research and consulting firm, is pleased to announce that Patricia Yan... read more →

Applied Marketing Science Announces Retirement of Vice Chairman, Gerry Katz

Applied Marketing Science, Inc. (AMS) is announcing the retirement of vice chairman, Gerry Katz. Katz has been an instrumenta... read more →

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